On-demand Webinars

The Rise of TikTok Shops: Multi-Channel eCommerce and the Role of Delivery

On-demand Webinars

  • Duration: 40 mins

  • Hosted by: GFS Deliver

Beauty mix and GFS logo

Webinar Details

TikTok Shop is rapidly transforming eCommerce by offering brands a new, interactive and highly engaging channel to reach younger audiences and drive sales. 

But success on TikTok Shop requires more than just great content—it demands the right strategy and a seamless delivery experience.

Replay the webinar where we unpack the business potential of TikTok Shop, explore real-world success stories, and discuss how efficient delivery can be a game-changer for winning customers.

What We Cover in This Webinar

1. TikTok Shops 101: How they work and why they’re game-changing for eCommerce / online selling with a Real Success Story – Beauty Mix:

  • From Marketplace to TikTok Shop - their journey
  • What makes TikTok Shop unique?
  • Content strategy and shopper behaviour insights.
  • Multi-Channel eCommerce: Integrating TikTok Shop with existing platforms.

2. Challenges and Solutions

  • Rapid growth exposed fulfilment issues - how did they address this?
  • Simplifying delivery logistics while ensuring a smooth customer experience.

3. The GFS Advantage

  • How GFS helps TikTok Shop sellers scale effortlessly.
  • Leveraging pro-active eCommerce tools to boost efficiency and sales.
Tik Tok Shop

Speakers

Sambi Pai
Content & Brand Manager, GFS

Beauty Mix Adam

Adam Ho
Marketing Manager, Beauty Mix

Beauty Mix Logo

Bobbie Ttooulis
Group Marketing Director, GFS

Beauty Mix Logo

Ready to unlock TikTok Shop success?

Replay the webinar

Don’t miss out on this exclusive opportunity to learn from industry leaders and real-life success stories.

Special Features

  • Demo: Watch how Beauty Mix uses TikTok Shops, incl. how GFS delivery management works for seamless channel integration.
  • Exclusive Content: Viewers will receive a recording and a guide to TikTok Shop success.

Who Should Watch?

  • eCommerce brands looking to expand their channels

  •  Businesses targeting Gen Z and Millennial shoppers.

  • Sellers curious about TikTok Shops and innovative delivery solutions

2025-07-03T14:11:56+00:00January 7th, 2025|
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Balancing the Books: Mastering Customer-Centric Delivery vs. Protecting Your Bottom Line

On-demand Webinars

Featured Speakers

Bobbie Ttooulis
Group Marketing Director
GFS

Katie Searles
Editor
InternetRetailing

Sarah Ashby
CFO
Mamas & Papas

Mamas&Papas

Webinar Details

Customer-centric delivery is no longer a luxury — it’s an expectation. But as the demands of online shoppers rise, so do delivery costs. So in times when ‘cost-cutting’ seems to be the norm, how do retailers solve the delivery dilemma between keeping customers happy and keeping control of delivery costs.

That’s the challenge we posed to a leading online retailer and, to GFS, the industry’s largest provider of multi-carrier services. We’re putting these two giants side by side to get deep-dive as well as industry-wide insights on how businesses are tackling the delivery dilemma.

Be ready to:

  • Re-think delivery as a revenue lever, not just a cost centre
  • Challenge traditional models of multi-carrier delivery
  • Discover how to leverage technology to boost operational efficiency and the customer delivery experience in tandem

Join Katie Searles, Editor at InternetRetailing, Sarah Ashby, CFO of Mamas & Papas and Bobbie Ttooulis, Group Marketing Director of GFS as they uncover the bold approaches that redefine how businesses are moving beyond traditional cost-cutting measures to make customer-centric delivery a competitive advantage – not a financial burden.

2025-07-07T11:24:03+00:00December 3rd, 2024|
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From Cart to Heart: How to Excel at Delivery Efficiency & Customer Loyalty in One Hit

w3w logo

From Cart to Heart:
How to Excel at Delivery Efficiency & Customer Loyalty in One Hit

Webinar Replay

[30-min webinar]

Tired of playing hide and seek with parcel deliveries?

Frustrated with customers disappearing faster than the British summer?

You can’t do much about the weather, but you sure can turn your delivery dilemmas into dazzling success stories.

Join us for an exciting journey through the world of logistics, where precision meets passion, and parcel delivery hits the mark.

This isn’t just another webinar — it’s your secret weapon to transforming delivery disasters into customer love stories.

What could we possibly cover in 30 minutes that you don’t already know?

The Cost of Poor Delivery on Your Business
(Yes, we put a price on it)

  • Visible Costs: Ever felt the sting of an abandoned cart? We’ll uncover how exactly failed/poor deliveries impact your expenses and bottom line.
  • Hidden Costs: We’ll also discuss the less obvious impacts, such as customer frustration, reputational damage, and the opportunity cost of lost customers

Problem 1: Failed Deliveries – The Arch Nemesis of Efficiency

  • Address Accuracy: No more wild goose chases! Get tips on nailing address accuracy for top-notch delivery success.
  • Delivery Success: Discover how to elevate your delivery game to unprecedented heights.

Problem 2: The Customer Loyalty Problem – Keep Them Coming Back for More

  • Customer Delivery Expectations: Explore how and what stage delivery impacts the entire purchase journey. How can it make or break a customer’s decision to buy?
  • Closing the Expectation Gap: Aligning your delivery proposition with customer expectations to reduce cart abandonment, increase sales conversions and build lasting loyalty.

Delivering Excellence & Loyalty Hand in Hand

  • Live Demo: Watch the magic unfold as GFS and what3words showcase how delivery efficiency can transform your operations, leaving you inspired and ready to revolutionise your operations.

 Who Should Attend?

  • eCommerce visionaries looking to outpace the competition

  • Logistics and supply chain superheroes

  • UK retail businesses eager to transform delivery efficiency and customer loyalty

 Meet Our Speakers

The Delivery Dynamo

Bobbie

Bobbie Ttooulis, GFS

Bobbie is Group Marketing Director at Global Freight Solutions (GFS), and sits on the leadership board for many noteworthy eCommerce summits, including the Delivery & Logistics Leaders’ Summit. With 20+ years of B2B experience in marketing strategy leadership, she has driven brand engagement and targeted demand gen for a cross-section of organisations, from global market leaders to tech start-ups. She has strong international experience driving marketing strategy across EMEA, North America and AsiaPac regions.

 

The Location Luminary

Phoebe Parry-Crooke, what3words

Phoebe is the Partnerships Lead at what3words. Over her 5+ years at what3words she was worked across a number of different markets but now heads up the Logistics and eCommerce software integrations in the UK. She leads strategic partnerships across this sector, working with Order Management, Carrier Management, Route Optimisation and Address Validation partners to help them accept what3words addresses from retailers and pass these across to carrier partners in the UK.

Prior to joining what3words, Phoebe’s background was in Fashion eCommerce, working for a handful of online retailers across fulfilment and operations.

 

GFS

See Delivery Differently with GFS!

Simplify shipping and returns management with GFS, the UK’s leading managed multi-carrier service. Trusted by top retailers like Mamas & Papas and Dune, GFS ships over 30 million parcels a year, offering competitive rates and cost optimisation. 

Access over 1,000 services across carriers and channels for seamless domestic and international shipping in 220+ countries. Our Enterprise Carrier Management technology and expert support provide the flexibility to scale your business. 

With one partner, one contract, and one IT integration, delivery is simpler and limitless with GFS.

What3Words

Street addresses aren’t accurate enough to specify precise locations, such as building entrances, and don’t exist for parks and many rural areas. This makes is hard to find places. 

That’s why, in 2013, we created what3words – the simplest way to communicate location.

Our HQ is based in London, at ///filled.count.soap but we also have teams scattered around the world and our technology is now used by 1000s+ businesses worldwide, across different verticals.

2025-07-07T11:28:06+00:00August 12th, 2024|
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Why Carrier Diversification is the Need of the Hour for eCommerce Delivery

Why Carrier Diversification is the Need of the Hour for eCommerce Delivery

Watch the replay

Why is this worth my 30 mins?

  • Understand how the market is shifting to multi-carrier diversification solutions.

  • Know how to leverage different carriers within your logistics strategy to offer your customers the best possible experience.

  • Explore the available options and discover the role of technology to streamline your operations to manage your carrier relationships effectively.

Our Experts

Bobbie

Bobbie Ttooulis
Group Marketing Director, GFS

David Harding - Director of Account Management at GFS

David Harding
Customer Relationship Director, GFS

2025-07-07T11:28:51+00:00July 24th, 2024|
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Black Friday 2024 Countdown – Aligning Marketing & Delivery to Smash Sales

GFS Infinity Nation

Black Friday 2024 Countdown:
Aligning Marketing & Delivery to Smash Sales

Webinar Replay

This power-packed webinar is your start to crushing Black Friday 2024!

black friday

In today’s economy, UK consumers are under pressure and are more cost-conscious, selective, and cautious about where they spend their money. According to recent studies, 75% of UK shoppers have become more price-sensitive, and cart abandonment rates have resulted in £34.4 billion of lost sales for UK retailers.

As fierce competition engulfs consumer decision making, one thing is certain — retailers must work harder to ensure their marketing and operations are watertight.

Considering this backdrop for Black Friday 2024, how do you stitch up the two crucial aspects of success – marketing and delivery?

Get ready for an exclusive, high-energy webinar designed to equip you with the strategies you need to conquer Black Friday 2024.

Watch the webinar to fill the gaps for Black Friday 2024!

Don’t miss out on this opportunity to master the art of Black Friday success. Watch the webinar to gain the knowledge and tools you need to crush Black Friday 2024 with confidence.

What we cover

  • COMING TO GRIPS WITH BLACK FRIDAY 2024

    • How dynamics are changing in an evolving landscape
    • Identifying common pitfalls to avoid the mistakes that many brands make during this high-stakes period
  • MARKETING MASTERY

    • Attracting More Customers: How to prepare and manage sales spikes effectively
    • Boosting Engagement: Leverage personalised marketing campaigns to enhance customer engagement and retention
    • Tracking Key Metrics: Beyond revenue, understand which metrics are vital for refining your strategy and improving long-term results
  • DELIVERY EXCELLENCE

    • Ensuring Seamless Logistics: Safeguard your logistics to ensure smooth deliveries and satisfied customers
    • Handling High Order Volumes: Develop a bulletproof strategy to scale efficiently during Peak
    • Adapting to Customer Needs: Tailor your delivery options to meet customer expectations and boost retention
    • Learning from the Past: Apply lessons from the 2023 Peak season to enhance your delivery efficiency
  • PROVING THE THEORY

    • Hear from brands that have seamlessly adapted marketing strategies and robust delivery solutions to achieve desired results on Black Friday

Speakers

Bobbie

Bobbie Ttooulis
Group Marketing Director, GFS

Bobbie is Group Marketing Director at Global Freight Solutions (GFS), and sits on the leadership board for many noteworthy eCommerce events, including the Delivery & Logistics Leaders’ Summit. With 20+ years of B2B experience in marketing strategy leadership, she has driven brand engagement and targeted demand gen for a cross-section of organisations, from global market leaders to tech start-ups. She has strong international experience driving marketing strategy across EMEA, North America and AsiaPac regions.

GFS

GFS is the UK’s first and largest provider of managed multi-carrier services, technology, and expertise for the eCommerce industry. GFS is the chosen global delivery partner of some of the largest and fastest-growing eCommerce brands, such as Mamas & Papas, Dune, Molton Brown, Tails.com, etc.

Infinity Nation

Al Keck
Founder/CEO of Infinity Nation

Al has been at the forefront of e-commerce for over 20 years. With first-hand experience of setting-up and running multi-million-pound eCommerce enterprises, Al started Infinity Nation with the ambition of using his knowledge to help other business owners navigate online retail. Al continues to mentor founders and businesses, sharing his knowledge of the end-to-end operation with real-life experience of the pitfalls to avoid.

Infinity Nation

Infinity Nation is now a thriving and multi-award-winning growth partner who work with businesses such as Rapha, Herman Miller and FurnitureBox, to grow through their online presence and customer retention. The highly skilled and experienced team partner with clients to devise and deploy their growth strategy across all channels.

Hannah Lia
Operations Director, Hampers.com

Hannah Lia is the Operations Director of hampers.com, a luxury and sustainable gift hamper brand. Hannah has worked at hampers.com for 5 years and her role extends to looking after Sales & Marketing. This has given her a unique position where she can implement operational processes to support sales and marketing to ensure clear strategy implementation and profitable sales. She is passionate about driving positive change within the hampers.com team and ensuring hampers.com makes a positive impact on the environment and community.

2025-07-07T11:29:18+00:00July 9th, 2024|
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Deliver or Disappear: Elevating eCommerce Delivery to Beat Basket Abandonment

Retail Economics

DELIVER or DISAPPEAR:
Elevating eCommerce Delivery to Beat Basket Abandonment

Hosted by: GFS and Retail Economics

Webinar Replay Streaming Now

Deliver or Disappear

Welcome to the ultimate showdown in eCommerce, where delivery can make or break a sale!

Our webinar, based on insights from the industry-leading Battling Basket Abandonment 2024 Report, unveils winning strategies to elevate your delivery service from average to exceptional. Discover how to ensure your customers always complete their purchases and never leave a full cart behind.

Watch our lively and insightful webinar, where we uncover the secrets to ensuring your customers hit ‘Buy Now’ instead of ‘Goodbye’.

WHAT WE COVER

  • The Delivery Dilemma: Why do customers abandon their carts at the last minute? Learn about the delivery missteps that send them packing.

  • Consumer Psychology: Dive into the minds of your customers and discover what they truly want from your delivery options.

  • Multi-Carrier Magic: How can a multi-carrier partner help turn delivery nightmares into hassle-free experiences?

  • Tech-Savvy Solutions: How to unleash the power of technology to plan and optimise for routine and contingency delivery planning.

  • Returns Reimagined: Transform your returns process from a hindrance to a highlight.

Watch the video replay

You must watch if you are an industry leader for:

– eCommerce and Retail Management

– Logistics and Supply Chain Operations

Our Experts

Bobbie

Delivery Dynamo:
Bobbie Ttooulis, GFS

Chief Retail Trendspotter:
Richard Lim, Retail Economics

2025-07-03T14:32:08+00:00June 10th, 2024|
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