GFS Infinity Nation

Black Friday 2024 Countdown:
Aligning Marketing & Delivery to Smash Sales

31st July 11:30am

This power-packed webinar is your start to crushing Black Friday 2024!

black friday

In today’s economy, UK consumers are under pressure and are more cost-conscious, selective, and cautious about where they spend their money. According to recent studies, 75% of UK shoppers have become more price-sensitive, and cart abandonment rates have resulted in £34.4 billion of lost sales for UK retailers.

As fierce competition engulfs consumer decision making, one thing is certain — retailers must work harder to ensure their marketing and operations are watertight.

Considering this backdrop for Black Friday 2024, how do you stitch up the two crucial aspects of success – marketing and delivery?

Get ready for an exclusive, high-energy webinar designed to equip you with the strategies you need to conquer Black Friday 2024.

Register now to fill the gaps for Black Friday 2024!

Don’t miss out on this opportunity to master the art of Black Friday success. Register today to gain the knowledge and tools you need to crush Black Friday 2024 with confidence.

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What we’ll cover


    • How dynamics are changing in an evolving landscape
    • Identifying common pitfalls to avoid the mistakes that many brands make during this high-stakes period

    • Attracting More Customers: How to prepare and manage sales spikes effectively
    • Boosting Engagement: Leverage personalised marketing campaigns to enhance customer engagement and retention
    • Tracking Key Metrics: Beyond revenue, understand which metrics are vital for refining your strategy and improving long-term results

    • Ensuring Seamless Logistics: Safeguard your logistics to ensure smooth deliveries and satisfied customers
    • Handling High-Order Volumes: Develop a bulletproof strategy to scale efficiently during Peak
    • Adapting to Customer Needs: Tailor your delivery options to meet customer expectations and boost retention
    • Learning from the Past: Apply lessons from the 2023 Peak season to enhance your delivery efficiency

    • Hear from brands that have seamlessly adapted marketing strategies and robust delivery solutions to achieve desired results on Black Friday



Bobbie Ttooulis
Group Marketing Director, GFS

Bobbie is Group Marketing Director at Global Freight Solutions (GFS), and sits on the leadership board for many noteworthy eCommerce events, including the Delivery & Logistics Leaders’ Summit. With 20+ years of B2B experience in marketing strategy leadership, she has driven brand engagement and targeted demand gen for a cross-section of organisations, from global market leaders to tech start-ups. She has strong international experience driving marketing strategy across EMEA, North America and AsiaPac regions.


GFS is the UK’s first and largest provider of managed multi-carrier services, technology, and expertise for the eCommerce industry. GFS is the chosen global delivery partner of some of the largest and fastest-growing eCommerce brands, such as Mamas & Papas, Dune, Molton Brown,, etc.

Infinity Nation

Al Keck
Founder/CEO of Infinity Nation

Al has been at the forefront of e-commerce for over 20 years. With first-hand experience of setting-up and running multi-million-pound eCommerce enterprises, Al started Infinity Nation with the ambition of using his knowledge to help other business owners navigate online retail. Al continues to mentor founders and businesses, sharing his knowledge of the end-to-end operation with real-life experience of the pitfalls to avoid.

Infinity Nation

Infinity Nation is now a thriving and multi-award-winning growth partner who work with businesses such as Rapha, Herman Miller and FurnitureBox, to grow through their online presence and customer retention. The highly skilled and experienced team partner with clients to devise and deploy their growth strategy across all channels.