Battling Basket Abandonment Report

No Margin for Error in a Zero Tolerance Era

2024 Edition | A Retail Economics – GFS Publication

In today’s volatile retail landscape, UK retailers are losing a staggering £34.4 billion annually to basket abandonment. If you’re tired of losing potential sales, our 2024 Basket Abandonment Report underscores the critical need to address consumer expectations head-on to thrive in the UK eCommerce market.

Last year’s focus on choice and convenience (Battling Basket Abandonment Report 2023) remains relevant, but this year, we delve into the zero tolerance era, exploring the psychological triggers behind abandoned carts in the context of UK retail.

Purchasing decisions are meticulously made, influenced by factors unique to the UK such as economic confidence and rapid technological changes, among other factors. Delivery and returns are now indispensable aspects of the online shopping experience, not mere conveniences.

Consumers are clear: “A subpar checkout experience won’t win our business or loyalty.”

Don’t let missed opportunities haunt your performance. Dive into our report for actionable strategies to enhance the checkout experience.

From key consumer trends to actionable solutions, we equip brands to secure eCommerce strategies to drive sales, win customer loyalty and overcome logistical challeges.

It’s time to turn lost opportunities into revenue-generating successes. Don’t miss out – download the report now!

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About GFS

GFS is the UK’s first and largest provider of managed multi-carrier services, technology, and expertise for the eCommerce industry. GFS is the chosen global delivery partner of some of the largest and fastest-growing eCommerce brands, such as Mamas & Papas, Dune, LK Bennett, etc.

With 1000+ carrier services, we make multi-carrier delivery simple by providing an all-inclusive solution to manage multi-carrier services and technology, backed by GFS expertise and proactive support. With more than 30 million parcels under our care each year, our influence means we can provide impartial expertise and contingency when you need it.

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About Retail Economics

Retail Economics is an independent economics research consultancy focused on the consumer and retail industry. We provide independent thought leadership on major economic and retail trends and analyse their impact on the industry.

Retail Economics provides proprietary data on sector growth, behavioural trends, channel performance and forecasts.