1. Mobile commerce (mCommerce)
Mobile commerce, also referred to as M-commerce or mCommerce, is the buying and selling of online goods through a mobile device, such as a smartphone or tablet. With around 71.8 million mobile phone connections in the UK alone , businesses can reach customers anywhere, at any time and vice versa. But to be successful, websites must be mobile-friendly and if e-tailers want to go that extra mile, there’s even the option of creating an eCommerce app. Not only does this mean that sales can be made on the go, but with the use of an app businesses can send notifications straight to the buyer’s phone, helping to prompt purchase.