Before November, there was a question as to whether retailers would launch their Black Friday campaigns earlier and run them for longer this year.
The answer to that has proven a definitive yes, but we have also seen greater levels of participation generally. On the Monday leading into Black Friday week, the number of retailers with a live campaign was higher than from the day of Black Friday in 2021.
Does that mean, therefore, with more deals about, that we have seen a stronger response from customers in taking advantage of them?
Across Black Friday week, we get the sales figures daily from participants in our index (as opposed to the usual weekly updates). While we are still processing the results from Black Friday and over the weekend, the days we do have results for have been very up and down. In previous years, it has been far more consistent; if sales start off well, it tends to be a good indicator for the rest of the week.