Case Study

Luxury Legs

GFS technology enables Luxury Legs to expand delivery options and sales channels and double the speed of despatch

Luxury Legs

Fashion eCommerce

Business impact

Cut despatch time by 50%

Reduced operational costs

Gave customers 3x more delivery options to choose from

Avoided costly & complex IT integrations

Luxury Legs is a high-end retailer of luxury designer legwear including tights, underwear, leggings, jeans and shapewear. The company was founded in 2013 by husband-and-wife team Stephen and Madeleine Sheldon who, having run a successful London store for 30 years, took their business online. Luxury Legs now has a solid customer base across the UK and Europe, selling through their own website and on Amazon.

Luxury Legs started working with GFS to improve their warehouse efficiencies and speed of order fulfilment. Their original process for labelling and despatching was manual, slow and clunky, which also meant it was prone to potential errors.

“We used to copy and paste order information from our website into the Royal Mail and DPD shipping systems, which was slow and labour intensive. As you can imagine this was a pain to manage, especially through peak, and opened us up to mistakes which could be costly.”
Stephen Sheldon – Founder and Director, Luxury Legs

Luxury Legs were happy to continue managing their relationships with Royal Mail and DPD, but consulted GFS to reduce the manual time it took to produce the specific labels for each carrier.

GFS Selector enables multi-channel selling and multi-carrier labelling through a single integration

GFS implemented GFS Selector to meet Luxury Legs’ exact needs, integrating it with their existing carrier services and provider Visualsoft. This enabled them to print labels for all carriers and for all sales channels, through one single integration. Increasing automation has completely eliminated the need for manual data entry, which had been their biggest pain point, helping them to despatch more orders, with greater accuracy and speed, while freeing up valuable resource.

“We now spend much less time and resource on shipping and have reduced staff costs as a result, as the team is now able to complete other tasks within the business.”
Stephen Sheldon – Founder and Director, Luxury Legs

GFS Checkout allows delivery options to be added at the flick of a switch

Following the successful implementation of GFS Selector, Luxury Legs also chose to integrate GFS Checkout at the beginning of
2018. This enabled them to offer their customers a wider selection of pre-configured delivery options at the point of sale. Customers now have the additional choices of next day, nominated day, timed and click and collect delivery options. GFS Checkout also enables Luxury Legs to correctly present the expected delivery dates that are available for the customer’s address. This gives customers the power to choose the delivery service that best suits their needs, as well as manage expectations resulting in a reduction in inbound customer queries.

The customer is thrilled with how GFS has helped Luxury Legs dramatically improve their operational efficiency. This has enabled them to save time and reduce costs, so that the team can now focus on other business areas, such as sales, marketing and product development, to help them nurture business growth.

“GFS has taken away our operational headaches, which has transformed the way we manage our time. The team was so helpful, and implementation was smooth and easy. As a small business owner, GFS’ support and guidance has been invaluable.”

About the company

  • High-end retailer of designer hosiery and shapewear
  • The company was founded in 2013
  • Retails to customers in the UK and
  • Europe through Amazon and their own online store

The need

  • Luxury Legs’ original despatch process was manual, slow and prone to errors
  • They needed a technology solution that could automate labelling and order despatch

The GFS Solution

  • Despatch platform GFS Selector integrates with their existing carriers and sales channels
  • This integration retrieves order data from their Visualsoft website and Amazon to automatically print the correct carrier labels
  • Tracking information is created and returned to the correct sales channel
  • GFS Checkout has enabled better customer choice at the point of sale
  • GFS Technology

  • GFS Selector
  • GFS Checkout

How could technology help you achieve your business goals?