Company Overview
Dynamic Office Seating is a UK-based supplier of ergonomic office furniture, offering products such as office chairs, desks and customised workspace solutions for businesses nationwide.
Primarily serving a B2B customer base, their wholesale buyers range from corporate clients to office furniture retailers, which requires a robust and reliable delivery solution.
With a commitment to sustainability, they offset their carbon footprint through tree planting, appealing to environmentally conscious customers. Their recent innovations include an on-site manufacturing facility and an embroidery service for custom upholstery, positioning them as a competitive player in the office furniture market.
B2B Delivery Service Integration with GFS
Dynamic Office Seating partnered with GFS in April to address these challenges, bringing in GFS’ carrier management services and utilising GFS Seeker and GFS Selector (part of the complimentary technology suite that comes along with the carrier services), which streamlined their logistics and provided robust support.
With wholesale buyers being their customer base, they benefit from GFS’ tailored B2B delivery solutions. This includes reliable, high-volume shipment management and specialised services for wholesale clients, aligning with their operational needs and customer expectations.
Enhanced Customer Support
The GFS customer service team offers near-instant acknowledgement (typically within 30 minutes) and real-time updates on shipment tracking, a significant improvement over their previous arrangement.
Dynamic Office Seating’s aftercare team benefits from GFS Seeker’s intuitive interface, which simplifies tracking and managing customer returns. This technology also enables them to manage returns, adding an enhanced layer to the inbound service quality.
Automated and Streamlined Operations
The GFS Selector platform automates the label creation process for domestic shipments, reducing the manual workload and errors.
Pro-active Shipping Management
Through pro-active tracking, GFS monitors Dynamic Office Seating’s collections in real-time, providing timely updates if delays occur. This real-time communication has been instrumental in reducing stress for the logistics team, allowing them to manage workflows more effectively.
Results and Impact
Dynamic Office Seating’s switch to GFS has enhanced their logistics management, providing a smoother, more responsive service. They’ve reported increased satisfaction within their customer service team due to the streamlined processes and automated functionalities GFS offers.
As their volume of shipments trends upwards, GFS remains a crucial partner in helping them scale and compete effectively in the marketplace.
Challenges
Dynamic Office Seating previously relied on a single carrier through a third-party intermediary, which presented several issues:
Manual Processes: Limited technology integration led to manual handling of shipment bookings, creating inefficiencies.
Delayed Customer Support: The aftercare team experienced slow responses to queries, often waiting days for shipment updates.
Lack of Direct Control: Without real-time tracking or a reliable contact for logistics issues, the team struggled to manage customer expectations and respond to shipping delays effectively.
Nominee
Wholesaler of the Year
“Bringing GFS on board has transformed the way we handle logistics at Dynamic Office Seating. Their support and tech tools, like GFS Seeker and Selector, have taken the hassle out of delivery management, freeing up our time and reducing errors. Our team can now respond faster and more confidently to customer needs, which is huge in our line of work. They’re not just a service provider; they’re a solid partner in our growth.”
Andrew Wright, Operations Director, Dynamic Office Seating
