Tails.com

Back in 2013, a small group of people set out to solve a problem at the heart of pet food: despite the overwhelming choice of one-size-fits-all food in the shops, there was never anything that could tick all the boxes. They developed a super-smart way to create a unique recipe for every single dog. From breed and age to each dog’s individual food preferences, to itchy skin conditions and allergies. The business has grown to serve millions of meals a month to thousands of dogs on a subscription-based model.

The Problem

Tails.com approached GFS in 2018, wanting to leverage their multi-carrier service range in the Europe market. They needed support for their business within the EU post-brexit and GFS GFS were able to confidently support the migration. In addition, GFS were able to support with Northern Ireland’s own specific requirements. Through a dedicated Account Manager on the GFS team, tails.com could ensure they had expertise in the EU lanes that they need.

The Result

In the latest quarter, average service performance is at 98.3% and average delivery performance stands at 99% in key EU markets, Although their subscription-based model doesn’t necessarily see seasonal change, any peak in demand is managed through continuous communication and updates followed through by the dedicated Account.

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