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Fast facts:

eCommerce in Latin America

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Latin America is the fastest growing eCommerce region in the world. The pandemic has caused shoppers in this region to spend 36.7% more online in 2020, with 52 million people buying online for the first time. 

These are numbers that experts did not expect to see for at least for another 10 years in Latin America, and yet there is still huge potential for even more growth with forecasters estimating that first time online shoppers will more than double by 2031, with digital spend per buyer increasing by 3.5 times (HSBC, 2020).

Biggest eCommerce market:

Brazil – $29bn

Statista, 2021

Fastest growing

Argentina

(+79%)

Mexico

(+27%)

eMarketer, 2020

Population:

626 million (Wikipedia, 2021)

Internet users:

69% (Statista, 2021)

Purchase power – what did consumers in this region spend in 2020?

$200 billion in 2020 (Multi-channel Merchant, Dec 2020)

Key product categories:

Fashion, Books and Music (eMarketer, 2021)

Median age:

31 (United Nations, 2019)

Employment rate:

90%

TheGlobalEconomy, 2020

Average income per adult

Chile

($15,010)

Venezuela

($13,080)

Argentina

($11,130)

Mexico

($9480)

Brazil

($9130)

Worddata.info, 2019

Top marketplaces

(WorldFirst, 2020)

Insider tips:

  • Access to credit cards is limited in Brazil and one of the most popular payment methods is Boleto Bancário, which is similar to an invoice
  • Chile is considered the most aware of environmental issues, so second-hand goods are very popular on online marketplaces (SantanderTrade, 2021)
  • In Mexico, the demand for organic products is fast developing, growing at a rate of 10% each year as Mexicans are becoming more aware of leading healthy lifestyles. The demand for natural and artisanal products is also increasing

Delivering to Latin America:

  • Logistics infrastructure is inconsistent in Latin America, as some parts of the region don’t have the necessary roads or railways for fast delivery, so it’s important to work with a delivery partner that’s an expert in Latin American imports

GFS international transit times

Brazil

(2-14 days)

Argentina

(2-15 days)

Chile

(2-13 days)

Mexico

(2-12 days)

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