Fast facts:
Latin America
eCommerce in Latin America:
Retail eCommerce Sales
$272bn
Percentage of eCommerce that comes through mobile devices
70%
Percentage of adults who are online buyers
72%
eCommerce Growth Rate
30%
Percentage of total market that is cross border ecommerce
14%
Fastest Growing Latam eCommerce Markets
Brazil
Mexico
Chile
Argentina
Colombia
Peru
Latin America Has Become Mobile-first
Latin America sees around 60% of online purchases made via mobile. The region’s mobile retail e-commerce sales would be about $75.7bn, nearly three times more than in 2019, before the COVID-19 pandemic hit.
Although Brazil leads the pack in mCommerce sales revenue, Mexico steams ahead in terms of mobile segment participation in overall online retail sales.
Demographics
Population 652 million
Internet users:
66.1%
Average Annual Net Salary:
$7000 to $8000
Employment rate:
93.7% on average
Median Age:
31 years
Sources: cepal.org, internetworldstats, reuters.com, worldometer
Shopping Online – Key Product Categories
(ESW, Statista)
Top Online Marketplaces
Mercado Libre is the most visited online marketplace in Latin America, the Argentine eCommerce sits right at the top of the pyramid. Just in Brazil, the marketplace welcomed over 110 million shoppers to its platform. (Source: Webretailer)
667.7m
451m
169m
129.6m
83.6m
40.7m
28.5m
Delivery Preferences in Latin America
61%
of shoppers say that a positive delivery experience will encourage them to shop again with an online retailer. (DHL)
58%
of shoppers say that a positive delivery experience will encourage them to shop again with an online retailer. (DHL)
35%
of buyers check a retailer’s returns policy prior to purchase, with 56% of shoppers saying the policy has impacted their purchase decision. (DHL)
Click & Collect
The introduction of Click & Collect has been well received by online shoppers in Latin America, who find this option more feasible and reasonable to get their parcels. (Internet Retailing)
GFS International Transit Times
| Country | GFS eCommerce Express | GFS eCommerce Plus | GFS eCommerce Economy |
|---|---|---|---|
| Brazil | 2-5 days | 6-9 days | 8-12 days |
| Mexico | 2-5 days | 6-9 days | 8-10 days |
| Chile | 2-5 days | 6-9 days | 8-11 days |
| Argentina | 2-5 days | 5-8 days | 7-15 days |
| Colombia | 2-5 days | 6-9 days | 8-12 days |
| Peru | 2-5 days | 5-12 days | 8-11 days |
*Fastest transit time is GFS International Express Service, longest transit time is GFS International Economy.
