Fast facts:
eCommerce in Latin America

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In 2025, Latin America has firmly established itself as one of the fastest-growing eCommerce markets in the world, driven by rapid digital adoption, mobile-first consumers and broader access to digital payment methods.

The region is expected to reach approximately $160 billion in retail eCommerce sales in 2025, up significantly from $121 billion in 2023. With over 300 million digital buyers – roughly 72% of the adult population – online shopping has become a dominant consumer behaviour across Latin America.

Brazil and Mexico remain the regional eCommerce powerhouses, but Argentina, Colombia, and Peru are also posting impressive growth.

Sources: Statista, Agência e-Plus

eCommerce in Latin America:

Retail eCommerce Sales

$97bn (2024)

Percentage of eCommerce that comes through mobile devices

73% (2024)

Percentage of adults who are online buyers

74.6%

eCommerce Growth Rate

30%

Percentage of total market that is cross border ecommerce

22.2%

Sources: Statista.com

Fastest Growing Latam eCommerce Markets

Brazil

Mexico

Chile

Argentina

Colombia

Peru

Latin America Has Become Mobile-first

Latin America sees around 85% of online purchases made via mobile, and digital wallets have become a preferred payment method in many countries.

The use of digital wallets and alternative payment methods has surged, with countries like Argentina leading in e-wallet usage for online commerce

Source: Statista.com, Wikipedia

Demographics

Population 666 million

Internet users:

80%

Average Annual Net Salary:

$7000 to $8000

Employment rate:

58.9% on average

Median Age:

31.7 years

Source: Statista.com, ilo.org, Worldometer.com

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Shopping Online – Key Product Categories

Electronics

Toys

Hobbies

Household

Beauty

Fashion

Source: Nocnocstore.com

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Top Online Marketplaces

Marketplaces like Mercado Libre, Amazon, and Americanas lead in presence and transaction volume, while specialized platforms like Falabella and Linio maintain strongholds in specific countries.

Delivery Preferences in Latin America

48%

consumers said more clarity on delivery times as something they want to be changed about delivery of online purchases.

53%

of consumers in Mexico use sustainable delivery, and 44% in Peru

Rapid delivery service

Demand is on the rise, exemplified by companies like Rappi, which has invested $110 million in Mexico to expand its Rappi Turbo service, promising deliveries within 10 minutes.

Source: Statista

Insider tips:

  • In markets like Brazil and Mexico, a significant portion of online shoppers engage in cross-border purchases.
  • One of the most popular payment methods is Boleto Bancário, which is similar to an invoice, although there is a rise in digital payment methods such as Pix.

  • The second hand market continues to increase, estimated to reach over 235 million U.S. dollars by 2028

    Source: Nocnocstore.com, Checkout.com, Statista.com

  • Source: Nocnocstore.com, Checkout.com, Statista.com

GFS International Transit Times

CountryGFS eCommerce ExpressGFS eCommerce PlusGFS eCommerce Economy
Brazil2-5 days6-9 days8-12 days
Mexico2-5 days6-9 days8-10 days
Chile2-5 days6-9 days8-11 days
Argentina2-5 days5-8 days7-15 days
Colombia2-5 days6-9 days8-12 days
Peru2-5 days5-12 days8-11 days

*Fastest transit time is GFS International Express Service, longest transit time is GFS International Economy.

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