
Fast facts:
eCommerce in Latin America


eCommerce in Latin America:
Retail eCommerce Sales
$97bn (2024)
Percentage of eCommerce that comes through mobile devices
73% (2024)
Percentage of adults who are online buyers
74.6%
eCommerce Growth Rate
30%
Percentage of total market that is cross border ecommerce
22.2%
Sources: Statista.com
Fastest Growing Latam eCommerce Markets

Brazil

Mexico

Chile

Argentina

Colombia

Peru
Latin America Has Become Mobile-first
Latin America sees around 85% of online purchases made via mobile, and digital wallets have become a preferred payment method in many countries.
The use of digital wallets and alternative payment methods has surged, with countries like Argentina leading in e-wallet usage for online commerce
Source: Statista.com, Wikipedia

Demographics
Population 666 million
Internet users:
80%
Average Annual Net Salary:
$7000 to $8000
Employment rate:
58.9% on average
Median Age:
31.7 years
Source: Statista.com, ilo.org, Worldometer.com
Shopping Online – Key Product Categories
Source: Nocnocstore.com
Top Online Marketplaces
Marketplaces like Mercado Libre, Amazon, and Americanas lead in presence and transaction volume, while specialized platforms like Falabella and Linio maintain strongholds in specific countries.







Delivery Preferences in Latin America
48%
consumers said more clarity on delivery times as something they want to be changed about delivery of online purchases.
53%
of consumers in Mexico use sustainable delivery, and 44% in Peru
Rapid delivery service
Demand is on the rise, exemplified by companies like Rappi, which has invested $110 million in Mexico to expand its Rappi Turbo service, promising deliveries within 10 minutes.
Source: Statista
GFS International Transit Times
Country | GFS eCommerce Express | GFS eCommerce Plus | GFS eCommerce Economy |
---|---|---|---|
Brazil | 2-5 days | 6-9 days | 8-12 days |
Mexico | 2-5 days | 6-9 days | 8-10 days |
Chile | 2-5 days | 6-9 days | 8-11 days |
Argentina | 2-5 days | 5-8 days | 7-15 days |
Colombia | 2-5 days | 6-9 days | 8-12 days |
Peru | 2-5 days | 5-12 days | 8-11 days |
*Fastest transit time is GFS International Express Service, longest transit time is GFS International Economy.