Home|Fast facts: eCommerce in Australia and New Zealand

Fast facts:

eCommerce in Australia and New Zealand

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Australia is the 11th biggest eCommerce market in the world, with neighbouring New Zealand creeping in at number 46. As fellow English-speaking nations with a large population of British expats and ancestors, we already have a special relationship with our Pacific cousins – in 2020, UK-Australia trade was worth $13.9 billion, while UK-New Zealand trade reached $2.2billion.

This is being further bolstered by free trade deals that will enable UK businesses to sell British goods to Australia and New Zealand tariff-free (the UK-Australia free trade deal was agreed in June 2021, and the New Zealand deal was agreed in October 2021), so expanding into these two countries should be high on the radar of UK retailers, especially after the challenges and frustrations of Brexit.

Size of eCommerce markets:

Australia £27.1bn, New Zealand £3.3bn

Ibisworld 2022

Growth rate

Australia

(+37%)

New Zealand

(+18%)

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Statista, 2021

Population:

Australia 26 million,
New Zealand 5 million (Worldometers, 2022)

Internet users:

91% (Datareportal, 2022)

eCommerce spend:

Australia $62.3 billion, New Zealand $5 billion
(Auspost, 2021 – Parcel and Postal Technology International, 2021)

Key product categories:

Clothing, Shoes, Electronics, Cosmetics and Body Care, Books, Movies, Music, and Games (Statista, 2022)

Median age:

Australia 38, New Zealand 38
(Worldometer, 2022)

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Employment rate:

Australia

96%

New Zealand

97%

TheGlobalEconomy, 2022

Average income per adult

Australia

($53,680)

New Zealand

($41,550)

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Worlddata.info, 2022

Top marketplaces for Australia & New Zealand shoppers:

Statista 2021

Delivering to Australia and New Zealand

80%

see Australia Post as the only credible option for parcel delivery (APG, 2021)

92%

of Australians have visited a PostOffice in the last 6 months – an average of 10 times

59%

of all parcels in New Zealand are shipped with the 3 top providers (CourierPost, Peter Baker and New Zealand Post)

Insider tips:

  • Domestic production often doesn’t cover consumption, so consumers in Australia and New Zealand are accustomed to buying from retailers abroad
  • Australia especially is a mature eCommerce market so consumer behaviours are determined by the convenience, speed and ease of service, and half of consumers will not buy from a brand again if they have a negative experience

GFS International transit times

Australia

(2-10 days)

New Zealand

(2-11 days)

*Fastest transit time is GFS International Express Service, longest transit time is GFS International Economy.

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