Fast facts:
eCommerce in Australia and New Zealand



Size of eCommerce markets:
Australia £27.3bn, New Zealand £5bn
Growth rate

Australia
(+22%)

New Zealand
(+20%)
Population:
Australia 25.3 million,
New Zealand 4.9 million (World Bank, 2019)
Internet users:
87% (World Bank, 2019)
eCommerce spend:
Australia $50 billion, New Zealand $3 billion
(Salesforce, 2020)
Key product categories:
Fashion, Food, Personal Care, Toys and Hobbies, Electronics and Appliances (eCommerceDB, 2020)
Median age:
Australia 37, New Zealand 38
(Worldometer, 2020)

Average income per adult
Australia
($55,100)

New Zealand
($42,220)

Top marketplaces





Delivering to Australia and New Zealand
80%
see Australia Post as the only credible option for parcel delivery (APG, 2021)
92%
of Australians have visited a PostOffice in the last 6 months – an average of 10 times
59%
of all parcels in New Zealand are shipped with the 3 top providers (CourierPost, Peter Baker and New Zealand Post)
GFS International transit times
Australia
(2-10 days)

New Zealand
(2-11 days)

*Fastest transit time is GFS International Express Service, longest transit time is GFS International Economy.