Fast facts:
eCommerce in Asia



Biggest eCommerce market:
China with sales of £1.17tn in 2020
Fastest growing

Singapore
(+71.1%)

Philippines
(+33%)

India
(+30%)
Other key markets

South Korea

Japan

Indonesia

Malaysia

UAE
Population:
4.6 billion (Worldometer, 2021)
Internet users:
58% (Statista, 2021)
Purchase power – what did consumers in this region spend in 2020?
$2.525 trillion (DigitalCommerce360, 2021)
Median age:
32 (United Nations, 2019)

Average income per adult

Singapore
($59,590)

Hong Kong
($50,800)

UAE
($43,370)

Japan
($41,710)

South Korea
($33,790)
Top marketplaces




(WorldFirst, 2020)
Key product categories
Personal electronics
56%
Apparel
48%
Jewellery
42%
Cosmetics
46%
(Nielson, 2019)
GFS International transit times*

China
(2-13 days)

Indonesia
(2-13 days)

Japan
(2-11 days)

South Korea
(2-10 days)
*Fastest transit time is GFS International Express Service, longest transit time is GFS International Economy.