Asia is leading the way in global eCommerce and is home to the biggest eCommerce market in the world – China, of course. In fact, China accounts for 37% of the world’s global online sales. But as a whole region, the digital economy is set to add $1trillion to Asia’s GDP over the next 10 years*.
By 2025, the number of eCommerce users is estimated to increase to 3.1 billion people, with average revenue per user touted at £605.70.
With the eCommerce revenue in 2023 expected to grow at an annual rate of 11.90%, and post-pandemic shopping behaviour only accelerating towards online (vs offline), let’s look at where the region stands in the current eCommerce climate.
Biggest eCommerce market:
China with sales of $3.2 trillion in 2022
eCommerce in Asia:
Retail eCommerce Sales
eCommerce Growth Rate
Fastest Growing eCommerce Markets
Other key markets
4.7 billion (Worldometer)
Median Household income:
93.8%on average (theglobaleconomy)
Average income per adult
Shopping Online – Key Product Categories
Health & Personal Care
Chinese consumers love luxury branded goods and will look to Europe to source genuine brands
Sales of appliances and electronics are set to double in India by 2025 due to higher demand in rural areas and the rise of working from home (IBEF, 2021)
The Philippines is a largely young, mobile-first population with 65% of Filipinos using mobiles to shop online (Thinkwithgoogle, 2021)
Asian consumers typically prefer a quality delivery service and will compromise on speed – they will happily pay for delivery in return for live tracking and insurance
GFS International transit times*
GFS International Express
GFS International Plus
GFS International Economy
*Fastest transit time is GFS International Express Service, longest transit time is GFS International Economy.