Fast facts:
eCommerce in Asia

Asia continues to lead the global eCommerce landscape, with China maintaining its position as the world’s largest online retail market for the 12th consecutive year. In 2024, China’s online retail sales reached approximately $2.16 trillion (15.5 trillion yuan), underscoring its significant influence on global digital commerce.

As of 2025, the Asia-Pacific region has firmly established itself as a powerhouse in the global eCommerce market. eCommerce sales have surged toward the $2 trillion mark, nearly doubling over the past few years. This remarkable growth is fuelled by accelerating digitalisation, widespread connectivity and a highly tech-savvy, mobile-first consumer base that continues to drive innovation and demand across digital platforms.
With continued investments in digital infrastructure and a growing middle class, Asia’s eCommerce market is poised for sustained growth, offering significant opportunities for businesses and consumers.​