Fast facts:
eCommerce in Asia

Asia continues to lead the global eCommerce landscape, with China maintaining its position as the world’s largest online retail market for the 12th consecutive year. In 2024, China’s online retail sales reached approximately $2.16 trillion (15.5 trillion yuan), underscoring its significant influence on global digital commerce.

As of 2025, the Asia-Pacific region has firmly established itself as a powerhouse in the global eCommerce market. eCommerce sales have surged toward the $2 trillion mark, nearly doubling over the past few years. This remarkable growth is fuelled by accelerating digitalisation, widespread connectivity and a highly tech-savvy, mobile-first consumer base that continues to drive innovation and demand across digital platforms.
With continued investments in digital infrastructure and a growing middle class, Asia’s eCommerce market is poised for sustained growth, offering significant opportunities for businesses and consumers.โ€‹

Biggest eCommerce market:

China with sales of $2.16 trillion in 2024

Statista, Ecns.cn, Euromonitor.com

eCommerce in Asia:

Retail eCommerce Sales

$2tn
(2024)

User Penetration

41.2%
(2025)

eCommerce Growth Rate

7.74%
%

Statista

Fastest Growing eCommerce Markets

Japan

India

Singapore

Malaysia

Indonesia

Philippines

Thailand

Vietnam

eMarketer, 2021

Other key markets

South Korea

Japan

Indonesia

Malaysia

UAE

Population:

4.8 billion (Worldometer)

Internet users:

67.4% (Statista.com)

Median Household income:

$15,076ย (Timedoctor)

Median age:

32.5 years (Worldometer)

handing parcels over from courier to customer

Employment rate:

94%

Worldometers.info

Average income per adult

Singapore

$73,656

Hong Kong

$440,400

UAE

233,900 AED

Japan

6.2m JPY

South Korea

$36,624

Worddata.info

Shopping Online – Key Product Categories

(ESW, Statista)

Top marketplaces

(WorldFirst, 2020)

Insider tips:

  • Chinese consumers love luxury branded goods and will look to Europe to source genuine brands
  • Sales of appliances and electronics are set to double in India by 2025 due to higher demand in rural areas and the rise of working from home (IBEF, 2021)
  • The Philippines is a largely young, mobile-first population with 65% of Filipinos using mobiles to shop online (Thinkwithgoogle, 2021)

Delivery preferences:

  • Asian consumers typically prefer a quality delivery service and will compromise on speed โ€“ they will happily pay for delivery in return for live tracking and insurance

GFS International transit times*

GFS International ExpressGFS International PlusGFS International Economy
Indonesia2-5 days6-11 days7-13 days
Japan2-5 days4-9 days5-11 days
Malaysia2-5 days5-10 days6-9 days
South Korea2-5 days5-10 days6-10 days

*Fastest transit time is GFS International Express Service, longest transit time is GFS International Economy.

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