Asia is leading the way in global eCommerce and is home to the biggest eCommerce market in the world – China, of course. In fact, China accounts for 45% of the world’s global online sales. But as a whole region, the digital economy is set to add $1trillion to Asia’s GDP over the next 10 years*.
When surveyed by Bain and Facebook, 47% of consumers said they decreased their offline purchasing last year, while 30% increased their online spending. Of course, this is a result of the global pandemic, but 83% say they are likely to continue to increase online shopping after the pandemic. With almost half of the population still yet to hook up to the internet, you’ll find there’s all to play for in this booming region.