Fast facts:

eCommerce in the USA and Canada

Being the world’s largest economy, the United States of America also holds the coveted position of being the second-largest eCommerce market in the world (only second to China), whereas Canada comes 9th on the list! (business.com)

Both the USA and Canada have seen a significant increase in online shopping over the recent years, with online sales in the USA totalling around $905 billion and in Canada $58 billion in 2022. (Statista)

Some of the world’s biggest marketplaces, such as Amazon and eBay, originate in the US, and even though eCommerce in the US is yet to catch up with a mature market like China, it only means there is scope for massive growth in the online consumer market.

While eCommerce has been growing in Canada, the market is smaller than the United States. In fact, there are only a few major players in the Canadian eCommerce market, Amazon and Walmart.

US eCommerce Growth:

US eCommerce growth

8.1%

Retail eCommerce Sales:

$905 billion in 2022

eCommerce share in Total Retail Sales:

14.6%

Canada eCommerce Growth:

Canada eCommerce growth:

10.4%

Retail eCommerce sales:

$58 billion in 2022

eCommerce share in Total Retail Sales:

6.2%

Want to target this growing market?

census.gov

statista.com

150.statcan.gc.ca

US Demographics

Population 334,233,854

Employment rate:

60%

Internet users:

311.3m

Median Household income:

$70,784 USD

Sources: Census.gov, statitsa.com, dataportal.com

Canada Demographics

Population 38,631,220

Employment rate:

62%

Internet users:

38m

Median Household income:

$59,300

Sources: worldometers.info, tradingeconomics.com, statista.com, Dundaslife

eBook: Overcoming International eCommerce delivery challenges

Top Shopping Categories in USA and Canada

Statista.com

Wondering how to sell into the USA and Canada? We can help!

Top Online Marketplaces:

Useful tips:

  • US digital buyers are rampant shoppers and expect to reach a retailer through multiple touchpoints – website, chat, phone, email, social media, store, and more. All of these touchpoints need to be unified with an effective omnichannel customer experience. (acquire.io)

  • Over the last 5 years, online shopping sales in Canada have increased by almost 300%. This presents a significant opportunity for eCommerce businesses to tap into the expanding market and offer convenient, personalised, and secure online shopping experiences. (straight.com)

GFS International Transit Times

GFS eCommerce Economy
(Tracked or Untracked)

USA: 5-9 days
Canada: 4-11 days


GFS eCommerce Plus
USA: 4-8 days
Canada: 3-9 days


GFS eCommerce Express
USA: 1-3 days
Canada: 1-2 days

*Fastest transit time is GFS International Express Service, longest transit time is GFS International Economy.

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