Fast facts:
eCommerce in the EU
EU Demographics
Population:
741.7 million
Internet users:
92%
Using internet every day:
78%
E-shoppers:
78%
Average annual full-time salary:
€26,136
Shopping Online in the EU
Key product categories
Clothes, shoes and accessories
Physical multi-media (music, DVDs, books, etc.)
Cosmetic, beauty or wellness products
Furniture, home accessories, gardening products
Sports goods
Computers, tablets, mobile phones & accessories
Children’s toys / items
Medicine and dietary supplements
Did you know…
71%
of millennials regularly buy from outside their domestic markets.
67%
of ecommerce turnover in the EU comes from Western Europe.
64%
of young people in Europe shop on their mobile.
Countries with Most Online Shoppers
Netherlands:
Denmark:
Ireland:
Sweden:
Slovak Republic:
Top Online Marketplaces
Eco-conscious Consumers
Six of ten
respondents in Spain, France, and Italy, expect a carbon-neutral delivery option.
64%
of Europeans say sustainable online shopping is important.
49%
of European consumers are willing to accept extended delivery times if it results in a more sustainable delivery option.
Preferential Treatment
87% of consumers say it’s important that retailers offer their favourite payment methods when they’re shopping online.
(Source: mollie.com)
Preferential Treatment
87% of consumers say it’s important that retailers offer their favourite payment methods when they’re shopping online.
(Source: mollie.com)
Parcel Delivery Across the EU
of consumers are willing to pay more for faster deliveries
of consumers search for alternative options when delivery speeds do not meet their expectations
of consumers claim that fast shipping can persuade them to buy
