Home|Fast Facts: eCommerce in the EU

Fast facts:

eCommerce in the EU

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Whilst Brexit has impacted how UK businesses sell into the EU, the EU remains the largest trading bloc in the world and is the top trading partner for 80 countries. With online sales of €718bn, and 71% of consumers using the internet every day, it’s impossible to ignore the sales potential in Europe.

Amazon and other marketplaces have a wide penetration across the continent, providing a great opportunity for businesses to target EU buyers, and with Import One Stop Shop (IOSS) introduced to help simplify post-Brexit trade, there are still many ways that UK businesses can scale business in these countries.

Europe.eu

ecommercenews.eu

EU Demographics

Population:

590.7 million

Internet users:

91%

Using internet every day:

71%

E-shoppers:

75%

Average annual full-time salary:

€33,500 

ecommerce-europe.eu

ec.europa.eu

mordorintelligence.com

Simplify eCommerce Delivery into the EU

Shopping Online in the EU

Key product categories

68%

Clothes, shoes and accessories

38%

Physical multi-media (music, DVDs, books, etc.)

29%

Furniture, home accessories, gardening products

27%

Cosmetic, beauty or wellness products

24%

Sports goods

23%

Computers, tablets, mobile phones & accessories

20%

Children’s toys / items

19%

Medicine and dietary supplements

EUROSTAT

ecommercenews.eu

Did you know…

70%

of online retail turnover comes from Western Europe, with Southern Europe trailing with 15% and Northern Europe on 7%.

92%

of shoppers in 19 European markets say they buy online at least some of the time for convenience.

Mobile Commerce

is the primary driver of growth in Europe.

Top 5 countries with online shoppers

Netherlands:

94%

Denmark:

92%

Norway:

92%

Sweden:

89%

Ireland:

88%

ecommerce-europe.eu

Top Online Marketplaces

300 million unique visitors visit Amazon’s six main European sites each month. 48% say international retail wholesalers such as Amazon are their default choice for online purchases.

mordorintelligence.com

Eco-conscious Consumers

Over 50%

of shoppers are willing to wait longer for a parcel if it is coming from a sustainable shop.

1 in 5

customers are prepared to pay extra for eco-friendly deliveries.

ecommercenews.eu

Preferential Treatment

87% of consumers say it’s important that retailers offer their favourite payment methods when they’re shopping online.

(Source: mollie.com)

Preferential Treatment

87% of consumers say it’s important that retailers offer their favourite payment methods when they’re shopping online.

(Source: mollie.com)

Parcel Delivery Across the EU

26%

European online shoppers are willing to pay €3 extra for faster delivery.

66%

eCommerce consumers expect to wait 3 to 5 days for the parcel delivery.

39%

EU customers prefer having their parcel delivered at home with a signature requirement. This stands at a whopping 70% for shoppers in Spain.

IMRG

Simplify eCommerce Delivery into the EU

Businesses in the UK are still nervous when it comes to shipping to the EU, which is why many businesses have shut cross-border eCommerce to keep out the hassle.

Time to reboot EU sales! GFS International eCommerce Services support worldwide delivery to 220+ countries and territories under ALL shipping terms – IOSS, DTP, DDP, and DAP. Build a tailored international delivery solution that meets the exact needs for your business strategy.

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