

Fast facts:
eCommerce in the EU




EU Demographics
Population:
590.7 million
Internet users:
91%
Using internet every day:
71%
E-shoppers:
75%
Average annual full-time salary:
€33,500
Shopping Online in the EU
Key product categories
Clothes, shoes and accessories
Physical multi-media (music, DVDs, books, etc.)
Furniture, home accessories, gardening products
Cosmetic, beauty or wellness products
Sports goods
Computers, tablets, mobile phones & accessories
Children’s toys / items
Medicine and dietary supplements
Did you know…
70%
of online retail turnover comes from Western Europe, with Southern Europe trailing with 15% and Northern Europe on 7%.
92%
of shoppers in 19 European markets say they buy online at least some of the time for convenience.
Mobile Commerce
is the primary driver of growth in Europe.
Top 5 countries with online shoppers
Netherlands:
Denmark:
Norway:
Sweden:
Ireland:
Top Online Marketplaces
Eco-conscious Consumers
Over 50%
of shoppers are willing to wait longer for a parcel if it is coming from a sustainable shop.
1 in 5
customers are prepared to pay extra for eco-friendly deliveries.
Preferential Treatment
87% of consumers say it’s important that retailers offer their favourite payment methods when they’re shopping online.
(Source: mollie.com)
Preferential Treatment
87% of consumers say it’s important that retailers offer their favourite payment methods when they’re shopping online.
(Source: mollie.com)
Parcel Delivery Across the EU
European online shoppers are willing to pay €3 extra for faster delivery.
eCommerce consumers expect to wait 3 to 5 days for the parcel delivery.
EU customers prefer having their parcel delivered at home with a signature requirement. This stands at a whopping 70% for shoppers in Spain.