Black Friday Planner:
Ultimate Guide for Delivery Management

Optimising your Black Friday and Peak season strategy is crucial for maximising sales and ensuring customer satisfaction – that’s a no-brainer. But how exactly?

Our Black Friday Delivery Countdown Planner is designed to provide you with actionable insights and best practices to manage your delivery operations effectively. By implementing these strategies, you can enhance your delivery performance, boost efficiency and create an exceptional customer experience during the busiest shopping period of the year.

JULY-AUGUST:
EARLY PLANNING

  • Assess Previous Years: Review past Black Friday sales and delivery data to forecast demand
  • Coordinate with Sales and Marketing: Align promotional strategies and expected order volumes
  • Resource Planning: Ensure sufficient staffing, packaging materials and carrier capacity

SEPTEMBER:
CARRIER COORDINATION

  • Lock In Carrier Capacity: Confirm carrier services and schedules to meet forecasted demand
  • Flexible Scheduling: Arrange for earlier, later or additional collections as needed
  • Risk Management: Diversify carrier options to mitigate risks of delays or disruptions

OCTOBER:
TECHNOLOGY CHECK

  • Evaluate Systems: Ensure scalability of eCommerce platforms and backend systems for high order volumes
  • Automate Processes: Utilise technology to streamline labelling, invoicing and parcel routing
  • Contingency Planning: Develop backup plans for system failures or carrier issues

NOVEMBER:
PEAK OPERATIONS

  • Extended Sales Period: Spread promotions over several weeks to manage order spikes
  • Real-time Adjustments: Monitor performance and make necessary adjustments to carrier and delivery strategies
  • Customer Communication: Keep customers informed with tracking updates and delivery notifications

DECEMBER-JANUARY:
POST-PEAK MANAGEMENT

  • Returns Handling: Use tools that can efficiently manage returns
  • Stock Replenishment: Quickly process and restock returned items to maintain inventory levels
  • Performance Review: Analyse performance data to identify areas for improvement

FEBRUARY:
REFLECTION & PREPARATION

  • Review and Reflect: Assess the effectiveness of strategies and identify key growth areas
  • Plan for the Next Year: Use insights from the review to start planning for the next peak season early

WEBINAR REPLAY

Black Friday 2024 Countdown:
Aligning Marketing & Delivery to Smash Sales

black friday

This power-packed webinar is your start to crushing Black Friday 2024!

Resources for Further Reading
https://gfsdeliver.com/best-practices-for-managing-peak-retail-season/
https://gfsdeliver.com/the-ultimate-guide-to-delivery-during-peak/