Did you Know?
According to retail market data insight leader Retail Economics and GFS’ consumer and retailer research in 2023 (‘Battling Basket Abandonment’ whitepaper, 2023), two-third of consumers (66%) would like to see retailers offer a better choice of delivery options at online checkouts.
Based on the most frequent online shoppers, a highly profitable demographic that buys online at least once a week, five delivery options should be the minimum benchmark for retailers.
The current delivery options offered by many online retailers are somewhat limited considering consumers’ growing expectations and vast possibilities in today’s delivery landscape.
The research shows UK retail businesses offer customers 3.5 delivery options on average, while online-only retailers offer even fewer, with only 2.8 delivery options on average.
Regardless of online or multichannel, most retailers fail to provide the breadth of delivery options required to meet customer expectations.