The invisible culprit costing retailers in annual online sales has been unveiled – customers say it’s lack of delivery choice!
GFS and retail market data insight leader Retail Economics, have conducted rigorous industry and consumer research to uncover why shoppers are slipping through the fingers of retailers.
Brace yourself as this first-hand research unveils the “what consumers want” and the jaw-dropping gap in the eCommerce checkout experience through the whitepaper “Battling Basket Abandonment: Mastering Delivery Choice and Convenience for Frictionless Shopping”.
“What is causing customers to abandon baskets in the virtual aisles?”
The whitepaper, complete with visual graphics, reveals unique insights from 2000+ UK consumers and 100+ online retailers, and gives you the entire picture of what makes or breaks a digital shopper’s checkout experience, and the untapped potential in optimising delivery options.