Desktop vs Mobile Shopping
The share of sales via mobile is estimated to have gone up to 57.6% , up from 53.9% in 2021. The demand for mCommerce is only expected to rise and overtake desktop shopping as the dominating shopping channel for digital shoppers. Nothing surprising there, but are retailers making e-shopping mobile friendly for customers so it’s a smooth.
Offline vs Online Shopping
The massive jump from 24.2% online shoppers in 2019 to 29.8% in 2020  is a benchmark, but despite high street shopping being back, shoppers seem to continue enjoying the convenience of online shopping with 33.5%  online shoppers so far, which is expecting a bigger push as we inch towards 2023.
As businesses continue to increasingly rely on online sales, it’s important for retailers to strategise towards an omni-channel strategy covering all touch points and aligning all channels to create a consistent and stand-out experience. ensure every part of the shopping journey from product exploration to checkout, on to delivery and returns is seamless and a positive journey for the customer.