Desktop vs Mobile Shopping
The share of sales via mobile is estimated to have gone up to 57.6% , up from 53.9% in 2021. The demand for mCommerce is only expected to rise and overtake desktop shopping as the dominating shopping channel for digital shoppers. Nothing surprising there, but are retailers making e-shopping mobile friendly for customers so it’s a smooth.
Offline vs Online Shopping
The massive jump from 24.2% online shoppers in 2019 to 29.8% in 2020  is a benchmark, but despite high street shopping being back, shoppers seem to continue enjoying the convenience of online shopping with 33.5%  online shoppers so far, which is expecting a bigger push as we inch towards 2023.
As businesses continue to increasingly rely on online sales, it’s important for retailers to strategise towards an omnichannel strategy covering all touch points and aligning all channels to create a consistent and stand-out experience. ensure every part of the shopping journey from product exploration to checkout, on to delivery and returns is seamless and a positive journey for the customer.