Case Study

 Mahabis

Fashion eCommerce

Company Overview

Mahabis, a premium footwear and indoor shoe brand, sought to simplify and optimise their logistics and delivery process for both domestic and international shipments. Known for their innovative, high-quality products, Mahabis required a delivery solution that reflected their commitment to superior customer service and efficiency.

In 2023, Mahabis partnered with GFS for delivery management services that enhanced their control over logistics, improved delivery flexibility with multiple carriers and reduced costs.

SEEING DELIVERY DIFFERENTLY

Multi-Carrier Platform Integration:

GFS offered Mahabis a multi-carrier delivery solution that provided a balance of express and economy services. This opened opportunities to:

  • Use premium express delivery
  • Introduce other carriers for economy delivery
  • Leverage GFS International for cost-effective international services.

This flexibility allowed Mahabis to optimise delivery based on order urgency and customer preferences.

Domestic Delivery Optimisation:

GFS facilitated a two-day delivery option through Amazon for standard orders. Premium services, such as Saturday delivery, are supported by DPD.

Enhanced Visibility & Control:

With GFS Seeker, a part of the GFS ECM technology suite offered complimentary to all customers, Mahabis gained comprehensive tracking and reporting capabilities, enabling them to provide better transparency to customers and manage final mile operations.

Seamless Integration with Mintsoft:

By integrating with Mintsoft via their 3PL partner, GFS ensured smooth coordination between systems, reducing operational friction.

THE RESULT

Improved Customer Choice:

Mahabis can now offer flexible delivery options at checkout, enabling customers to select the service that best suits their needs.

Cost Efficiency:

Switching to a multi-carrier platform has reduced delivery costs by utilising economy services for non-urgent orders without compromising reliability.

Enhanced Performance:

  • Domestic two-day service achieved a 99.25% on-time delivery rate in October 2024.
  • GFS International services delivered a 97% performance rate, showcasing consistent reliability.

Looking Ahead

As footwear is set to dominate eCommerce shopping lists over seasonal sales and outside of it, Mahabis is well-positioned to meet increasing customer demand while maintaining a strong focus on quality and efficiency with the support of GFS’ innovative solutions.

Challenges

Limited Carrier Options: Previously reliant on one service, Mahabis found it restrictive to their broader logistics needs.

Cost Concerns: Exclusive use of express services increased their delivery costs unnecessarily for non-urgent shipments.

Customer Experience: They needed greater visibility and control to ensure a seamless customer journey.

Integration Complexity: Mahabis needed software integrations through their third-party logistics (3PL) partner, which required careful synchronisation of systems.

Mahabis

“Partnering with GFS has transformed our logistics. With their multi-carrier sophistication, we’ve introduced weekend deliveries and gained the flexibility to switch carriers effortlessly. GFS simplifies everything with their efficiency through one contact, one relationship, one invoice, and one integration. Plus, they opened up new horizons with smooth international shipping options. Even onboarding just before Black Friday, we sailed through peak deliveries without a hitch. GFS’ reliability and efficiency have been game-changing for us!”

Sophie Kennett, Senior Operations Manager

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