Fast facts:

eCommerce in the United Kingdom

When you see that four out of five UK buyers are digital shoppers, you know that eCommerce has penetrated the country’s consumers. Online consumers are expected to reach 32 million by 2028 and 95% of Britons are estimated to shop online.

The United Kingdom’s worldwide eCommerce ranking is among the Big 5, projected to reach $194.1 billion by 2027, and consumer eCommerce now accounts for over 30% of the UK’s total retail market (up from 20% in 2019) with up to $3 billion spent weekly in the UK internet retail market.

Statista

ons.gov.uk

trade.gov/

UK Demographics

Population:

68.8 million

Median household income:

GBP 32,300

Employment rate:

75.6%

Mobile phone connections:

71.8 million

Internet users:

66.11 million

Active social media users:

57.1 million

worldometers.info

ons.gov.uk

uswitch.com

dataportal.com

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Shopping Online in the UK

Key product categories

Furniture

Toys

Hobby

DIY

Electronics

Food

Personal Care

Furniture

Appliances

Statista

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Top Online Marketplaces:

Amazon receives 474 million visits per month in the UK, whereas eBay has 279 million visits each month.

intelligentreach.com

Most Popular Markets for Cross-Border Shopping

1. China

57%

2. US

47%

3. Germany

11%

4. Spain

10%

5. France

9%

Generational Shopping Patterns

Forty percent of Gen Z consumers said they prefer online shopping to in-store shopping, versus 35% of Millennials and 27% of Gen X and older. While millennials and Gen X prefer online shopping because it’s available 24/7, Gen Z prefers it as its easier to search for what they want online, find brands, and get a personalised experience.

(Source: Squareup.com)

Generational Shopping Patterns

Forty percent of Gen Z consumers said they prefer online shopping to in-store shopping, versus 35% of Millennials and 27% of Gen X and older. While millennials and Gen X prefer online shopping because it’s available 24/7, Gen Z prefers it as its easier to search for what they want online, find brands, and get a personalised experience.

(Source: Squareup.com)

Delivery Preferences in the UK

80%

want at least four tracking updates before delivery

97%

abandon a purchase due to insufficient service convenience.

83%

prefer doorstep delivery but click and collect is becoming more popular.

68%

of customers expect to see sustainable delivery options in 2023.

75%

of shoppers expect free returns alongside free shipping.

90%

of consumers in the UK stated that they typically avoided buying from a business below a 4-star rating.

imrg.org

Smart Insights

Statista.com

Simplifying Domestic eCommerce Delivery management

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