2. Keep language as straightforward as possible
Returns policies can become very long and complicated if you try to ‘over explain’ them, and although they are very important, your customers won’t take the time read over them. This can cause a loss of potential sales, or a lot of confusion and dissatisfaction, when the customer decides to return the item. To overcome this, you need to ensure that your returns policy uses simple language, has short and easily digestible paragraphs or bullet points, and cannot be misinterpreted.
3. State all requirements and make sure they’re visible
79% of consumers consider the returns policy when choosing where to shop, therefore you want to make sure it’s as easy to find as possible. Once your customers land on your policies page you need to make sure that all requirements are listed, this includes: time frame for returning an item, any fees, the condition of the product, how they will receive the refund and more.