The cost and speed of shipping
The rise in cost-of-living is having a knock-on effect. As manufacturing cost rises, so does the cost of goods and shipping fees. As many businesses have been experiencing supply chain issues, it is becoming increasingly important to reassure consumers and gain their trust. Reducing supply chain issues is a challenge worth tackling as many consumers see speedy delivery as a reason to purchase from one business over another. Speed of delivery is now the decisive factor behind over one-quarter of abandoned carts, second only to pricing among customers who intended to make a purchase (4).
This means retailers must avoid relying on a single carrier for shipping to run smoothly, but this is as much of a problem as it is a solution. Why? Because the more carriers businesses engage integrations and contracts with, the complexity only increases and the more chance there is of something going wrong. But there are ways to go multi-carrier without the hassle and complications.