Freshly Brewed Content by GFS

The Importance of a Multi-Carrier Strategy

Using a multi-carrier delivery service has become essential for managing fluctuating order volumes and meeting customer expectations. Before partnering with GFS, relying on a single carrier made it difficult to handle demand spikes, such as scaling from 500 to 10,000 orders per day. GFS removes that pressure by providing a seamless, integrated platform that keeps every stage of the delivery process connected. This means all business systems share the same real-time information, giving full control over delivery operations.

Flexibility and Control with GFS Technology

GFS technology allows quick adjustments to delivery options at the touch of a button. This includes switching services on and off, scheduling changes, testing new pricing and bringing carriers online or offline as needed. This flexibility ensures customers have a choice of delivery methods while enabling rapid responses to any issues. By integrating every step of the delivery chain, GFS provides the agility required to maintain a smooth and reliable service.

Delivery’s Role in the Customer Journey

Research has revealed that delivery is no longer just a checkout consideration – it influences shopping decisions from the very start. Customers now factor delivery speed, convenience and flexibility into their choice of retailer before adding products to their basket. Poor delivery options can deter purchases altogether, highlighting the importance of offering choice and transparency early in the journey.

Quantifying the Cost of Missed Opportunities

One breakthrough insight from the research is the ability to quantify the financial impact of poor delivery options. The industry has long understood that limited or unsuitable delivery choices lead to lost sales, but until now, this was difficult to measure. Having concrete data on the scale of this problem highlights the significant opportunity for businesses to boost revenue by optimising delivery offerings.