4. Best customer experience
Customers rate the experience of any business based on their journey, from pre-purchase stages to post-purchase stages, and with 77% expecting top-notch service, it is important to remember that shipping and delivery are just as important as getting your customers to make a purchase. Utilising a multi-carrier approach will give your customers the freedom of delivery choice, the ability to track and monitor their parcel and provide instant updates on the shipment journey. All of which, allows you time to proactively address any delay issues, prevent bad experiences and meet customer expectations.