Reduce Basket Abandonment & Boost Sales with GFS Managed Multi-Carrier Delivery

Is Multi-Carrier Delivery Management the Missing Piece to Reducing Basket Abandonment?

Happy courier

Basket abandonment is costing retailers millions in lost revenue. But the real question is: Are you offering your customers the delivery experience they expect?

The 2025 Basket Abandonment Report shows that limited delivery options are a major reason customers abandon their baskets. And that’s where GFS comes in.

Frustrated ecommerce staff on laptop

What is Basket Abandonment and Why Does it Matter?

What’s Causing Customers to Abandon Their Baskets?

  • Limited or inconvenient delivery options
  • Unexpected costs at checkout
  • Complicated or lengthy checkout processes
  • Poor delivery communication or tracking

Insights from your customers

65% of Gen Z abandon their baskets at least once a month due to limited delivery options

66% Abandon Purchase Monthly: Two-thirds of frequent online shoppers abandon purchases at least once a month

47% of all customers abandon due to a lack of delivery options

Delivery convenience and cost remain one of the biggest friction points in the customer journey.

Why Multi-Carrier Delivery is the “Missing Piece”

For many retailers, a single-carrier delivery strategy simply isn’t enough. Today’s customers demand speed, convenience and choice. And when they don’t find it, they walk away.

GFS Managed Multi-Carrier Delivery Solutions give you the flexibility to offer:

  • More Choice, More Convenience:
    Access a wide range of 1000+ carrier services – from next-day to click-and-collect, domestic to international delivery to offer greater choice and convenience.

  • Seamless Checkout Integration:
    Make delivery a selling point, not a pain point. Integrate multiple carriers into your checkout process to reduce friction and boost conversions.
  • Smart Tracking & Communication:
    Keep customers informed and reassured with real-time tracking and pro-active communication.
  • Expert Guidance & Support:
    GFS provides constant expertise to optimise your delivery strategy, improve customer satisfaction and ultimately reduce basket abandonment.
Courier handing over parcel

Full Potential of Managed Multi-Carrier Delivery with GFS

The truth is, Managed Multi-Carrier Delivery is the missing piece to solving your basket abandonment problem. Don’t leave revenue on the table. Shoppers often abandon baskets due to unexpected delivery costs, slow shipping or a lack of options.

By offering multiple delivery choices at checkout, such as next-day, economy or click-and-collect, you can meet varied customer expectations and reduce friction. GFS helps retailers implement a multi-carrier management strategy that ensures cost-effective, flexible and reliable shipping. With real-time delivery transparency and smart carrier selection, you can boost conversions, enhance satisfaction and recover lost sales. It’s time to turn delivery into a competitive advantage.

Talk to GFS Today to discover how Managed Multi-Carrier Delivery can transform the checkout experience for your customers, improve operational efficiency and boost sales.

Read Our Annual Basket Abandonment Reports:

Every year, GFS in partnership with Retail Economics, puts together a basket abandonment report — the only delivery benchmarking report in the UK. Find these yearly reports, key takeaways and other related resources, which can be eye-opening to understand the direct impact of delivery on basket abandonment.