Episode 3 – What International Growth Really Takes

Handle with Care: Episode 3 – What International Growth Really Takes

Featuring Steve Penistone, Owner, High Street Brands for Less

In this episode of “Handle with Care,” host Sambi sits down with Steve Penistone, founder of High Street Brands 4 Less, to uncover the realities of international eCommerce growth. From starting a business after a life-changing illness to building a thriving multi-market retail brand, Steve shares honest insights into scaling globally without losing the heart of a founder-led business.

Together, they explore the challenges and opportunities of international expansion, from managing tariffs and delivery expectations to navigating seasonality, automation and customer experience. Steve reveals how thoughtful logistics, trusted partnerships and a relentless focus on customer satisfaction have fuelled sustainable growth and strong repeat business worldwide.

Tune in to discover why international retail doesn’t have to be complex, and how clarity, consistency and care can turn global ambition into long-term success.