Battling Basket Abandonment Report 2025

Embracing Adaptive Commerce When Cost, Choice and Disruption Collide

Basket abandonment in the UK is soaring.
In 2023, we quantified the number and the press took notice.
In 2024, we exposed the hidden triggers and growing gap.
Now, in 2025, the story is even more alarming.

In 2025, basket abandonment is up 12.2%

Why? Because today’s eCommerce customers expect more — faster, cheaper, greener and on their terms. And if they don’t get it? They leave.

Delivery failure alone is costing UK retailers over £38bn a year.

This year’s Battling Basket Abandonment Report, developed by GFS in partnership with Retail Economics, delivers a data-driven roadmap for UK retailers to adapt and win before delivery pain points turn into loss of revenue.

Retail is on the edge. Are you ready to adapt — or risk being left behind?

The Battling Basket Abandonment Report 2025 reveals how a perfect storm of rising costs, limited choice and global disruption is reshaping the online shopping experience — and what it means for your bottom line.

This year’s report introduces the Adaptive Commerce model, a game-changing framework to help retailers future-proof their business in an increasingly volatile market.

Backed by exclusive data from 2,000 UK consumers and 100 retail decision-makers, this is your essential guide to navigating the new retail battleground.