In 2025, basket abandonment is up 12.2%
Why? Because today’s eCommerce customers expect more — faster, cheaper, greener and on their terms. And if they don’t get it? They leave.
Delivery failure alone is costing UK retailers over £38bn a year.
This year’s Battling Basket Abandonment Report, developed by GFS in partnership with Retail Economics, delivers a data-driven roadmap for UK retailers to adapt and win before delivery pain points turn into loss of revenue.
Retail is on the edge. Are you ready to adapt — or risk being left behind?
The Battling Basket Abandonment Report 2025 reveals how a perfect storm of rising costs, limited choice and global disruption is reshaping the online shopping experience — and what it means for your bottom line.
This year’s report introduces the Adaptive Commerce model, a game-changing framework to help retailers future-proof their business in an increasingly volatile market.
Backed by exclusive data from 2,000 UK consumers and 100 retail decision-makers, this is your essential guide to navigating the new retail battleground.
