According to IMRG, November came in above expectation with sales volumes, with flat growth but still ahead of growth rates for 2022, where every month has been negative. It is slightly surprising that demand increased when it has been so low for the whole year.
Volume may have been pulled forward, with people doing their Christmas shopping earlier this year to take advantage of discounts to a greater extent than normal.
The first-ever football World Cup in the winter was expected to cannibalise Black Friday and Christmas sales, but digital shoppers kept on with their shopping — whether it was from an early out for England and Wales, or just in a bid to bag the best deals remains a question mark.
Carriers have managed to reduce delays amidst weather challenges and Royal Mail strike impact, but the uphill task continues with more volume from upcoming Royal Mail strikes on 23rd and 24th December.
What also packs up on the pile of retailers’ and carriers’ rising challenges is managing reverse logistics in the weeks ahead.
Watch this space for more information on lessons learned over Peak.