As more processes become automated, the easier it becomes to capture data at every stage of the customer experience. And that’s where the next trend comes in: analytics. Industry experts predict that worldwide revenue for big data and business analytics solutions will top $274.3 billion by 2022.
Analytics equal insights, and insights drive innovation and improvement, which will be increasingly important as merchants ship to more customers across more borders.
Mamas & Papas has already witnessed first-hand the power of analytics. By using GFS Reportor, it has been able to tap into key analytics, such as parcel volumes, geographical split and carrier performance, to help ensure performance levels are met. As a result, it’s seen a 10% increase in customer satisfaction and a 15% increase in the speed of despatch.