Small & Medium Businesses: Big Gaps, Bigger Risks

Battling Basket Abandonment: Why SMBs Risk Falling Behind in 2025

Are you a small or medium sized retailer struggling with basket abandonment? You’re not alone. The numbers are eye-opening. Our new infographic highlights the growing risks facing small and medium businesses (SMBs) as they fall behind in key eCommerce capabilities.

Did you know that only 17% of SMBs say their AI capabilities are market-leading, compared to 36% of larger retailers? That AI capability shortfall is just one of many competitive gaps outlined in this must-see visual guide.

This infographic offers a data-driven snapshot of where mid-sized retailers are losing ground and where they can act to catch up. From weaknesses in multi-carrier management to blind spots in building a single customer view, the challenges are real. But so are the opportunities.

Key insights you’ll discover in the infographic:

Why innovation often stalls at the execution stage for SMBs
The personalisation gap caused by poor customer view capabilities
The stark difference in AI and automation adoption between SMBs and larger competitors

The takeaway? Without investment in advanced logistics, customer data integration and smarter delivery tech, SMBs risk rising basket abandonment rates and falling behind.

Scroll down to view the full infographic and get the insights you need to future-proof your eCommerce strategy.

Don’t get left behind. Explore the “Battling Basket Abandonment 2025” infographic now and see how your business stacks up.