Out-of-Home Delivery: The Numbers Every Retailer Needs to See

The Rise of OOH — Why Retailers Need to Pay Attention

Home delivery is growing. OOH is growing even faster.

While traditional home delivery grew by around 5% in 2024, out-of-home parcel volumes jumped by over 20%. That’s a genuine shift in how people want to receive their parcels.

Did you know that the UK now has over 50,000 PUDO locations? InPost alone operates more than 14,600 lockers. For businesses, this means the infrastructure is already in place.

Yet plenty of retailers still treat OOH delivery as an optional extra. The data in this infographic makes a pretty strong case for why that thinking needs to change, because for shoppers, OOH isn’t a bonus upgrade. It’s increasingly what they expect to see at checkout.

44% of European shoppers will abandon their order if they can’t choose their preferred delivery option. That’s not a post-purchase problem. That’s a checkout problem that growing eCommerce businesses need to address.

What insights are in the infographic?

The infographic covers the current state of the OOH market and what shoppers are actually saying about why they use it, from the real reasons people choose lockers over home delivery to what happens at checkout when those options aren’t there.

Here’s what else you’ll find inside:

  • How fast locker networks and PUDO points are actually growing across the UK and Europe

  • The real reason shoppers choose OOH (it’s simpler than most retailers assume)

  • Why failed first-time home deliveries are more expensive than they look

  • How shopper interest in parcel lockers has shifted over the last two years

  • The price factor: what it takes for shoppers to actively choose OOH over home delivery

Scroll down to view the full infographic and get the full insights you need to support your eCommerce business growth.

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