How Intelligent Automation is Helping Businesses Retain Top Talent
In today’s world, it’s hard to escape the headline warnings of potential job losses caused by AI and automation. With technologies rapidly evolving, the narrative often focuses on how these systems might replace human roles. However, there is an equally important conversation to be had about how these same technologies transform workplaces for the better — especially when it comes to retaining top talent.
While automation is reshaping the workforce, many are missing the bigger picture. Intelligent automation can empower employees to work smarter, not harder. It eliminates inefficiencies, improves workflows and frees up time to focus on more strategic, value-adding tasks. For businesses striving to attract and retain high performers, these are the kind of work environments where top talent thrives.
Inefficiencies: A Barrier to Retaining Top Performers
We’ve all been there— you start a new job, full of enthusiasm and fresh ideas, only to come across inefficient processes that just don’t make sense. Whether it’s manual data entry, cumbersome approval workflows or outdated software that doesn’t fit the task at hand, these inefficiencies can be incredibly frustrating. What’s even more disheartening is when you suggest improvements but are met with responses like, “that’s just how we’ve always done it” or “this program doesn’t allow us to do that.” In poorly managed workplaces, innovation is often stifled, leaving employees stuck with workarounds rather than solutions.
Some employees may be willing to accept this status quo, but for top performers, this is a major red flag. When you ignore insights and concerns about inefficiencies, they may look elsewhere. After all, these employees are in high demand and will seek out businesses that value innovation and efficiency.
The eNPS and Why Top Performers Thrive in Innovative Workplaces
The Employee Net Promoter Score (eNPS) is a metric used by companies to gauge employee satisfaction and loyalty. It is based on a simple survey question: “On a scale of 0 to 10, how likely are you to recommend this company as a place to work?” Employees who give a score of 9–10 are categorised as ‘Promoters’. These are highly satisfied employees who are enthusiastic about the company and would recommend it to others. So, not only does a higher eNPS retain top talent, it can attract high-achieving employees. (Find out how to calculate your eNPS).
The eNPS is particularly important when considering top performers as they have higher expectations from their workplaces. Whether you meet these expectations directly impacts their satisfaction and loyalty.
High achievers value the ability to make meaningful contributions so workplaces that empower employees by reducing micromanagement and inefficiencies see higher eNPS scores from their top performers (Leapsome). Top performers want their skills and energy focused on driving growth, maximising margins and exploring new revenue streams.
Improving Your eNPS for your Top Performers
It’s not just about making a job easier — it’s about making work meaningful. Studies show that, rather than being driven by external rewards such as money or status, high achievers are driven intrinsically by a desire to make meaningful contributions (Women On Topp, Frontiers). Research suggests that intrinsic motivation — stemming from personal satisfaction, the love of the work itself and the desire to solve complex problems — plays a crucial role in fueling long-term success within a company.
For decision-makers, it’s crucial to recognise this. When a business invests in solutions that remove the mundane, repetitive and inefficient aspects of work, it shows that they’re not just concerned with what employees can do for the company—they’re concerned with creating a culture that protects employees’ time and values their contributions.
In environments where innovation and efficiency are prioritised, top talent stays because they can see the impact of their work and can channel their energy into bigger-picture thinking delivering the kind of performance that pushes the business forward.
GFS: A Partner in Intelligent Automation
At GFS, we understand that retaining top talent is about more than competitive salaries or perks. It’s about providing employees with the tools and systems that allow them to thrive. Our proprietary software solution is designed to eliminate inefficiencies and streamline operations, giving your team the time and headspace to focus on what really matters: growing the business.
Our Enterprise Carrier Management software, for instance, simplifies the complexities of multi-carrier logistics, offers real-time insights, automated tracking and streamlines management of deliveries. This automation means less time spent on manual data entry and problem-solving, and more time on strategic decision-making. Your top performers aren’t bogged down by repetitive tasks. Instead they can focus on how to maximise margins, identify new revenue opportunities and deliver exceptional customer service.
Protecting Your Staff’s Time to Drive Success
At GFS, we’re dedicated to helping businesses create environments where top talent thrives, inefficiencies are eliminated and innovation is welcomed. Our intelligent automation solutions are more than just software. They’re the key to unlocking your team’s potential and driving long-term success. When top performers see that you’re committed to protecting their time by equipping them with the best tools available, they’ll stay because they feel valued and empowered, giving your business a competitive edge in today’s fast-paced market.
