Amazon has rung the bell! Peak has officially begun – But what does peak during a pandemic look like?
Amazon Prime Day has officially kicked off Peak 2020, but it’s safe to say that this year it will be unlike any other.
The Coronavirus pandemic has led to unprecedented eCommerce growth with consumers now buying more online than ever. This volume uplift looks set to continue, with UK online spending expected to reach £73.4bn by the end of 2020 (+18.1% post-Covid), and it’s estimated Black Friday will be 14% bigger than the last.
These are big figures, especially when retailers and carriers have been managing peak-level volumes throughout the year already. So, could we be seeing a “peak on top of peak”?
But while Covid has helped some businesses thrive, 2020 also saw some of our favourite retailers and brands sadly collapse into administration. It’s also thought that almost 3 million people will be unemployed by Christmas, so consumers may well be more reluctant to spend.
So, are retailers set for a bumper Q4 or will Covid steal Christmas?