Selling internationally can help you reach more customers and achieve worldwide business growth. International sales were reportedly up +23.8% Year-on-Year (YoY) in last year. But, it’s easy to feel intimidated by the operational complexities of international eCommerce shipping. So how can you avoiding the pitfalls of cross-border delivery and returns to maximise your global growth opportunity?

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Selling internationally can help you reach more customers and achieve worldwide business growth. International sales were reportedly up +23.8% Year-on-Year (YoY) in last year. But, it’s easy to feel intimidated by the operational complexities of international eCommerce shipping. So how can you avoiding the pitfalls of cross-border delivery and returns to maximise your global growth opportunity?

Easing the pain of Duties and Taxes…

Every country has it’s own duty and tax requirements, making compliance one of the biggest challenges of global eCommerce shipping.

If you don’t pay the correct amount or don’t submit the correct documentation, your parcel will either be held at customs or it will be up to your customer to pay a bill they weren’t unexpecting – all of which can make the delivery experience far from satisfactory.

Calculating those costs for different countries can be a minefield. There are international eCommerce solutions that can help automate the calculation of Taxes and Duties, as well as help you present costs to customers at the checkout.

For customers, transparency is key, especially when it comes to costs! So it’s important to let customers know upfront if there are any additional costs to be paid. You need to ensure your website displays the full information on international eCommerce shipping, including Duties & Taxes, as well as expected transit times and tracking information.

GFS Checkout has an inbuilt Duties & Taxes Calculator that presents customers with personalised delivery options along with all expected Duties & Taxes, while GFS Selector can help automatically generate electronic customs documentation to ensure smooth, friction-free cross-border delivery every time. Want to see a demo? Watch the webinar: “How to make cross-border delivery friction-free”

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Will Delivery Make or Break Your Customer Experience

A recent survey from IMRG found that 60% of consumers will buy again from a retailer if they were satisfied with the delivery, proving that a well-executed delivery and returns experience can boost sales and win customer loyalty – this goes goes for customers at home and away.

Delivery varies from country to country, which means customers around the world have different expectations of what makes a good delivery experience. It’s important to understand what customers expect in different regions, how each carrier works in each country, and what international eCommerce services they provide so you can pick the best and most cost-effective services for your customers.

45% of customers will abandon a purchase if delivery is not convenient. Offering a choice of delivery options can help them choose the time, day, method and price point that is convenient for them. This means it’s important that your carrier mix for each country is optimised for reliability of service, cost effectiveness and breadth of service options for the customer.

Delays are sometimes unavoidable, but you can avoid keeping customers in the dark. That’s why parcel tracking and good customer communication is crucial, especially when selling internationally where transit times can be longer. Providing regular delivery updates helps customers are able to find out the status of their package so they can track its journey improves their experience and makes them more likely to buy again.

How can you make sure delivery is optimised every time? Find out about GFS International eCommerce Services.

eBook

Overcoming cross-border delivery challenges

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international ecommerce shipping
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Cracking Global Returns

Returns are important for your international customers, as buying from a seller overseas can already feel like a risk. Having a robust and simple returns process is essential. However, international returns management can be tricky. Consumer behaviours and expectations vary from one country to the next. In Germany, returns are quite normal with 70% of fashion purchases are returned, but drop off locations are the most popular choice in France , while the Spanish and Chinese are the most likely to abandon a purchase if the returns policy doesn’t meet expectation. Make sure you understand each country you are selling to and the kind of returns policy they will expect to ensure you can compete.

When it comes to returns, Duties and Taxes can be even more of a headache. As duties have already been paid on delivery, they don’t need to be paid on the way back. However, it’s important to have the right documentation to prove that its already been paid or you’ll be at risk of additional charges or fines. To ensure that this is taken care of, use technology to generate the necessary customs relief documentation and the right kind of returns label. This guarantees a seamless returns experience for the customer and will give you reassurance that they are compliant.

GFS Global Returns Pro can automate this for you – you can see it in action here in this short demo!

Case Study

An advanced International eCommerce Shipping solution for Premier League Football Club

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Case Study 

Premier League Football Club 

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Taking pressure off internal operations

How can you offer customers the best possible global eCommerce shipping experience without crippling your operations?

There is no one single carrier that can do it all. Some carriers are limited by the countries they delivery to, and some may be more costly in certain countries than others. For this reason, working with multiple carriers is essential for running a cross-border business and offering customers the experience they expect. However, working with multiple carriers does come with its own challenges, from managing different contracts, to comparing costs to ensure you are getting the best value. Working with multiple carriers also means having multiple IT integrations specific for each carrier, but this can lead to hidden costs and complexities.

Although working with different carriers is the best way to deliver a great customer experience, how can you do this without the operational headache? Working with a multi-carrier global partner like GFS gives you access to a wide range of international freight solutions at competitive rates, without having to manage the relationships and contracts. All with just one technology integration that allows you to offer different delivery and returns options, transparency and compliance with duties and taxes, track and trace, and a customer service team. With logistics partners in every corner of the globe, we have the expertise and knowledge to help you get the most our of international eCommerce shipping and have the confidence that your delivery and returns will not let you down.

Giving customers a seamless delivery and returns experience is vital for successful international selling Once you have the right mix of technology and expertise, you can crack the global eCommerce shipping challenge with a full loop service that is simple and easy, even across borders.

* Tamebay/GFS International Survey and IMRG/GFS Home Consumer Delivery Survey 2019/20

GFS International eCommerce Services Explained

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