UK eCommerce Basket Abandonment: The £36bn Delivery Problem

Delivery is no longer an afterthought. It’s the single biggest friction point at checkout – and the data shows exactly what it’s costing UK retailers.

UK eCommerce Basket Abandonment:
What The Data Tells Us

Four years of tracking UK eCommerce checkout data has built a detailed picture of where shoppers leave, and why. Delivery sits at the centre of almost every one of those decisions.

£36bn lost to delivery friction at checkout in 2025

29% abandonment rate among high-value shoppers, vs 22% across all shoppers

61% of shoppers say delivery choice matters more than delivery cost

Data visualised

Key findings from the UK Delivery Benchmark 2026

Key Insights Infographic

Discover the headline findings from UK Delivery Benchmark 2026 – Issue 4. See why delivery is now a critical driver of conversion, customer experience and long-term growth.

What the Mystery Shop Revealed

Discover the findings from our mystery shop during Peak 2025. Get a real-world view of delivery performance, where retailers are meeting expectations, and where gaps still exist.

What Consumers Want vs What Retailers Offer

Compare consumer expectations with current retailer delivery offerings. See where retailers risk losing customers and where improvements can drive better conversion and customer satisfaction.

Delivery Performance by Industry

We’ve broken down of our mystery shop results by retail sector, showing how delivery performance varies across industries. Discover sector-specific strengths, weaknesses and opportunities.

eCommerce Delivery Impact Calculator

Discover how much revenue your delivery experience could be costing your business. Every abandoned checkout represents a missed sales opportunity.

  • Takes less than 60 seconds

UK Delivery Benchmark 2026

The GFS UK Delivery Benchmark 2026 provides a detailed view of how retailer delivery performance compares with evolving shopper expectations across every major delivery category.

Whether you’re looking to optimise the customer journey, strengthen loyalty after purchase or understand how your delivery proposition measures up against the wider market, this report offers valuable insight to support better decision-making.