eCommerce Delivery Impact Calculator
Discover how much revenue your delivery experience could be costing your business. Every abandoned checkout represents a missed sales opportunity.
Takes less than 60 seconds
The GFS & Retail Economics Battling Basket Abandonment Report 2026 found that “22.3% of shoppers abandon checkout because of delivery-related factors, rising to 29% among high-value, high-frequency shoppers”.
While retailers can’t influence every reason a customer leaves their basket, the delivery experience is one of the biggest factors they can control.
From limited delivery choice and unexpected costs to inconvenient delivery options, delivery can have a significant impact on conversion and revenue.
Our eCommerce Delivery Impact Calculator uses these exclusive research benchmarks to estimate the potential revenue your business could be losing due to delivery-related checkout abandonment.
Complete the calculator below and we’ll email you a tailored result showing your estimated monthly and annual revenue at risk, together with insights into what the figures could mean for your business.
What You’ll Receive
Your tailored eCommerce Delivery Impact report includes:
- An estimate of the monthly revenue potentially lost due to delivery-related checkout abandonment.
- An estimate of your annual revenue at risk.
A comparison using two industry benchmarks from the GFS & Retail Economics Battling Basket Abandonment Report 2026:
- Typical online shoppers
- High-value, high-frequency shoppers
Post-Report:
- Practical insight into the commercial impact of delivery on checkout conversion.
- Recommendations to help reduce delivery-related abandonment and recover more sales.
Calculate the Impact of Delivery on Your eCommerce Checkout
Enter a few details about your business and we’ll do the rest.
Delivery-related abandonment benchmarks: Your personalised report will automatically calculate your potential revenue at risk using two delivery-specific benchmarks from the latest GFS & Retail Economics Basket Abandonment Report 2026:
- 22.3% — delivery-related checkout abandonment across online shoppers
- 29% — delivery-related checkout abandonment among high-value, high-frequency shoppers
Why Does Delivery Have Such a Significant Impact?
Delivery has become one of the biggest influences on whether customers complete their purchase. Today’s shoppers expect delivery to be an integral part of the buying experience, not an afterthought.
The latest GFS & Retail Economics UK Delivery Benchmark Report 2026 found that:
- £36 billion worth of non-food online baskets are abandoned each year due to delivery-related friction.
- Three in five shoppers have abandoned a purchase or switched retailers because the delivery options didn’t meet their needs.
- 61% of high-value shoppers say delivery choice is more important than delivery cost.
- Retailers offer an average of 2.6 delivery options, while high-value shoppers expect around five.
- 77% of retailers charge more than shoppers’ acceptable standard delivery threshold of £3.50.
These findings reinforce that delivery isn’t simply a fulfilment function; it’s a key driver of checkout conversion, customer loyalty and commercial performance.
Understanding the scale of the opportunity is the first step.
Built on Exclusive Industry Research
The eCommerce Delivery Impact Calculator is powered by insights from the GFS & Retail Economics UK Delivery Benchmark Report 2026, one of the UK’s most comprehensive studies into online shopping behaviour and delivery preferences.
Using delivery-specific abandonment benchmarks, the calculator provides a realistic estimate of the revenue that could be at risk within your business because of delivery.
Ready to Discover the Impact of Delivery on Your eCommerce Checkout?
Complete the calculator and we’ll send your tailored eCommerce Delivery Impact results straight to your inbox.
In just a few minutes, you’ll gain a clearer understanding of how your delivery experience could be influencing conversion and where there may be opportunities to recover lost revenue.