Peak 2024 Key Takeaways: What Happened and What It Means for 2025
Peak 2024 is behind us — but the lessons it left are well worth unpacking.
We sat down with top industry minds to deliver a sharp, honest roundup of how Peak 2024 played out across UK eCommerce: what worked, what surprised and what every retailer should be thinking about heading into 2025.
What Was on the Menu?
From Black Friday through to the final Christmas despatch window, Peak 2024 brought with it a mix of familiar pressures and some genuinely new dynamics. Consumer behaviour continued to shift, promotional strategies evolved and the role of social commerce,TikTok in particular, became impossible to ignore.
Our discussion covered:
A Roundup of Peak 2024: How Did UK eCommerce Perform?
The headline numbers tell part of the story, but the real insight comes from understanding the patterns underneath. Which categories outperformed? How did consumer spending hold up against ongoing cost-of-living pressure? And how did retailers manage delivery expectations during the most demanding weeks of the year?
GFS processed significant parcel volumes across our Managed Multi-Carrier network during Peak 2024, giving us a front-row view of how demand translated into operational reality, from checkout through to last mile delivery.
Trends That Will Shape 2025
Social commerce, and TikTok Shop specifically, is no longer a fringe channel. It is a meaningful driver of impulse purchase, particularly among younger demographics and it carries distinct fulfilment expectations. Speed, visibility and a frictionless returns experience matter even more when the purchase journey begins with a 15-second video.
Alongside social commerce, we explore emerging patterns around Out-of-Home delivery, Click and Collect adoption, and how multi-carrier strategies are helping retailers manage capacity and cost more intelligently.
Smart Moves to Keep You Ahead
Whether you are reviewing your carrier mix, planning your despatch operations or thinking about how to build a more resilient delivery strategy for the next Peak, this session gives you the context to make better decisions.
GFS offers a full Managed Multi-Carrier service that gives retailers access to the UK and international carrier network they need, without the complexity of managing multiple contracts and integrations independently. Our technology platform handles carrier selection, labelling, despatch and tracking in one place, so your team can focus on trading rather than troubleshooting.
About GFS
GFS is the UK’s first and largest provider of managed multi-carrier services, technology, and expertise for the eCommerce industry. GFS is the chosen global delivery partner of some of the largest and fastest-growing eCommerce brands.
With 1000+ carrier services, we make multi-carrier delivery simple by providing an all-inclusive solution to manage multi-carrier services and technology, backed by GFS expertise and proactive support. With more than 30 million parcels under our care each year, our influence means we can provide impartial expertise and contingency when you need it.
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