Interview with IMRG: What to Expect at the GFS Peak Wrap-Up Masterclass
Peak and Black Friday shape the retail year. But what really happened in 2019? In this short interview, IMRG previews the exclusive insights you’ll see at the GFS Masterclass Peak Wrap-Up.
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IMRG analysed:
- 300 retailer websites through November, tracking promotions, discounts and email campaigns.
- Sales data from 100 retailers across the key Black Friday trading window.
The result? A clear picture of how UK eCommerce actually performed — insights usually reserved for IMRG members.
Why Join the Wrap-Up?
The session combines IMRG’s data with GFS delivery expertise, giving retailers:
- Real benchmarks against the wider market.
- Lessons from Black Friday you can apply immediately.
- Practical advice to make Peak 2020 bigger and better.

