Interview with IMRG: What to Expect at the GFS Peak Wrap-Up Masterclass

What Did IMRG Analyse?

IMRG brought a wealth of independent data to the Masterclass session, examining both promotional activity and actual sales performance across a broad sample of UK retailers during the core Peak trading period:

• 300 retailer websites tracked across November, monitoring promotions and campaigns
• Sales data from 100 retailers during the core Black Friday trading period

This level of analysis provides a genuine benchmark — not just anecdote or industry speculation — of what actually drove performance during one of the most important trading periods in the eCommerce calendar.

Why This Matters for eCommerce Retailers

Peak is not just about Black Friday. The lead-up, the post-Cyber Monday tail and the final pre-Christmas rush all carry significant weight in the annual sales picture. Understanding how the wider market performed, which tactics gained traction and which promotions delivered real results is essential intelligence for retailers planning the next Peak cycle.

For businesses working with GFS, this data sits alongside delivery performance analytics, carrier intelligence and logistics insight to give a genuinely joined-up view of how Peak played out from checkout to doorstep.

Key Takeaways from the Session

Combined with GFS delivery expertise, the Masterclass gives retailers clear, actionable insight to make Peak trading smarter and more profitable, including:

• How to benchmark your own Peak performance against the wider market
• What really drove results during Black Friday beyond headline discounting
• Practical steps to improve forecasting, carrier allocation and customer experience during future Peak periods

GFS works with eCommerce retailers across the UK to manage carrier relationships, optimise delivery options and ensure that the operational side of Peak is as well-planned as the commercial strategy. Our Managed Multi-Carrier Services mean that no matter how demand spikes, you have the flexibility and capacity to fulfil reliably.

Watch the interview to hear directly from IMRG and start planning a smarter Peak.