Protecting Black Friday Deliveries:
What Are Your Peers Saying?

Over 35% of UK consumers have stopped shopping with a retailer after a negative delivery experience. The stakes are high for businesses to meet customer expectations and control costs during the critical Black Friday season.

hampers logo

According to Hannah Lia, Operations Director at Hampers.com:

“It’s usually close to the ‘Strictly Come Dancing’ finale when we see people really get into Christmas, and all of a sudden our orders more than double overnight. So for us, it’s all about using clever and creative ways to spread out the demand in December.

We work closely on carrier capacities daily with GFS and our account managers. So if we need to chop and change carriers, we were able to do that with great flexibility because we’ve got multiple carriers.”

LK Bennett adds:

“Black Friday historically has been more spikey for us than Christmas, but one year we saw a big surge during Christmas and much more demand for next-day delivery than we’d anticipated.

But very quickly we worked with the GFS team to put something in place where we could get more capacity. Now we’ve learned our lesson and make sure with GFS’ help that we can secure the vehicle sizes that we need.”

GFS offers an easy solution to ensure you’re prepared with fast, pro-active support and quick integration for both UK domestic and international deliveries.

Retailer Tip: Maximise Customer Experience During Peak

Gianfranco Cuzziol, CRM & Personalisation Advisor, stresses that Black Friday 2024 requires a diverse range of delivery options at checkout.

“Amazon has significantly influenced customer shopping habits in the UK, raising expectations in terms of pricing, product availability, and delivery standards.

A critical factor at the checkout stage is the variety of delivery options offered. Customers have diverse preferences. While some prioritise free shipping, others may opt for faster delivery. Additionally, some might opt for home delivery, while others might find it more convenient to Click & Collect.

Particularly during Peak periods, the absence of these varied options can lead to increased instances of basket abandonment, which can be higher than desirable for businesses. It’s essential to cater to these differing delivery preferences to reduce the likelihood of customers abandoning their carts.”

Key Peak Season Dates for 2024

Halloween
31st October

Singles’ Day
11th November

Black Friday
29th November

Cyber Monday
2nd December

St. Nicholas’ Day
6th December

Green Monday
9th December

Super Saturday
21st December

Boxing Day
26th December

GFS is here to help retailers navigate Peak season smoothly and efficiently with hassle-free delivery solutions. Stay ahead by integrating flexible shipping options for both domestic and international deliveries.

It’s not too late to have a look at GFS’ Peak Delivery Service for a stress-free Peak season.