Maximising Your eCommerce Website Conversion Rate: Tips and Tricks

In the world of eCommerce, your website’s conversion rate is a very important aspect of your business. It’s the percentage of visitors who take a desired action on your site, such as making a purchase, filling out a form, or subscribing to your newsletter.

Here are some quick tips and tricks to help you maximise your eCommerce website conversion rate:

1. OPTIMISE your website for speed

One of the biggest factors that affects your website’s conversion rate is its loading speed. If your website takes too long to load, visitors are likely to leave and look for a faster site. According to Google, the average time it takes for a mobile website to load is 15.3 seconds [1], but the highest eCommerce conversion rates occur on pages with load times between 0-2 seconds [2].

2. PROVIDE excellent customer service

Customer service is crucial in eCommerce, especially when it comes to shipping and delivery service. It is important that you respond promptly to customer enquiries and complaints to build up trust with your customers, and to maintain a good brand reputation.

GFS Manager helps customer service teams resolve any parcel issues quickly through direct contact with carriers and consignees so you can be sure that your customers will always be informed.

3. MAKE your website easy to navigate

Your website visitors should be able to find what they’re looking for quickly and easily. Use clear headings and subheadings, and organise your products and services into logical categories. Make sure your search bar is prominently displayed, and consider adding filters to help visitors narrow down their search results.

4. OFFER a variety of eCommerce delivery options

Delivery options can be a crucial factor in a customer’s purchase decision. By offering a range of delivery options, such as standard, same-day delivery or click & collect, you can cater to a wider audience.

Consider partnering with a multi-carrier service provider to get direct access to the industry’s widest network of delivery services across domestic, international and specialist carrier partners, through one relationship.

5. CREATE compelling product pages

Your product pages should be visually appealing and provide all the information your customers need to make a purchase decision. Use high-quality images and videos to showcase your products from multiple angles. Include detailed product descriptions and specifications, as well as customer reviews and ratings. Make sure your ‘add-to-cart button’ is prominent and easy to find.

6. PROVIDE a robust package tracking system

Customers want to know where their packages are and when they can expect to receive them. Providing a robust parcel tracking system can help increase transparency and trust with your customers. Make sure to offer real-time updates on the status of their shipment, including any delays or issues that may arise.

Using GFS Seeker you can provide a seamless and informative parcel tracking experience that can help reduce customer enquiries and increase their confidence in your eCommerce business.

Studies show 55% of online buyers abandon their carts because of high shipping costs and lack of delivery options. Improve your conversions with GFS Managed Multi-Carrier Delivery & Returns Services.