Peak Panorama from the experts
IMRG tracked 305 retailers every day over Black Friday to monitor their campaigns.
The total market defied the gravity of extenuating circumstances, such as the cost-of-living crisis and the World Cup clash, scoring a positive territory revenue result of +0.3% YoY (Year-on-Year), albeit still very low.
While clothing generally performed better than other online retail categories throughout 2022, in the last little while we have seen its growth drop away. In Black Friday week the category performed worse than expected (0%), at -1.1% YoY.
In comparison, health & beauty had a fantastic time considering it was one of the earliest categories for live Black Friday campaigns this year. In keeping up the weekly momentum, the result was +3.8% YoY.
Simultaneously, electricals had their fair share of joy as they experienced a growth of +2.8% YoY. Perhaps they have the football extravaganzas to thank!
While it is not as steep as we predicted, home & garden did see a decline of -0.7% YoY. This negative territory figure is compared to 2021, a pandemic year that saw more customers stuck indoors, and thus they might already have relatively new furniture.