Basket abandonment isn’t slowing down – it’s evolving.
In 2023, we measured the scale of the problem and the industry took notice.
In 2024, we uncovered the hidden triggers driving shoppers away.
In 2025, we revealed the growing delivery gap costing retailers billions.
Now, 2026 will reveal what happens next.
Be First to Access the 2026 Report
The Battling Basket Abandonment Report 2026, developed by GFS in partnership with Retail Economics, will uncover the next wave of challenges and opportunities shaping eCommerce performance.
As customer expectations accelerate and retail volatility intensifies, the pressure on retailers to deliver faster, smarter and more adaptable commerce experiences has never been greater.
In 2025, basket abandonment is up 12.2%
Why? Because today’s eCommerce customers expect more — faster, cheaper, greener and on their terms. And if they don’t get it? They leave.
Delivery failure alone is costing UK retailers over £38bn a year.
This year’s Battling Basket Abandonment Report, developed by GFS in partnership with Retail Economics, delivers a data-driven roadmap for UK retailers to adapt and win before delivery pain points turn into loss of revenue.
Retail is on the edge. Are you ready to adapt — or risk being left behind?
The Battling Basket Abandonment Report 2025 reveals how a perfect storm of rising costs, limited choice and global disruption is reshaping the online shopping experience — and what it means for your bottom line.
This year’s report introduces the Adaptive Commerce model, a game-changing framework to help retailers future-proof their business in an increasingly volatile market.
Backed by exclusive data from 2,000 UK consumers and 100 retail decision-makers, this is your essential guide to navigating the new retail battleground.
In today’s volatile retail landscape, UK retailers are losing a staggering £34.4 billion annually to basket abandonment. If you’re tired of losing potential sales, our 2024 Basket Abandonment Report underscores the critical need to address consumer expectations head-on to thrive in the UK eCommerce market.
Last year’s focus on choice and convenience (Battling Basket Abandonment Report 2023) remains relevant, but this year, we delve into the zero tolerance era, exploring the psychological triggers behind abandoned carts in the context of UK retail.
Purchasing decisions are meticulously made, influenced by factors unique to the UK such as economic confidence and rapid technological changes, among other factors. Delivery and returns are now indispensable aspects of the online shopping experience, not mere conveniences.
Consumers are clear: “A subpar checkout experience won’t win our business or loyalty.”
Don’t let missed opportunities haunt your performance. Dive into our report for actionable strategies to enhance the checkout experience.
From key consumer trends to actionable solutions, we equip brands to secure eCommerce strategies to drive sales, win customer loyalty and overcome logistical challenges.
It’s time to turn lost opportunities into revenue-generating successes. Don’t miss out – download the report now!
The invisible culprit costing retailers in annual online sales has been unveiled – customers say it’s lack of delivery choice!
GFS and retail market data insight leader Retail Economics, have conducted rigorous industry and consumer research to uncover why shoppers are slipping through the fingers of retailers.
Brace yourself as this first-hand research unveils the “what consumers want” and the jaw-dropping gap in the eCommerce checkout experience through the whitepaper “Battling Basket Abandonment: Mastering Delivery Choice and Convenience for Frictionless Shopping”.
“What is causing customers to abandon baskets in the virtual aisles?”
The whitepaper, complete with visual graphics, reveals unique insights from 2000+ UK consumers and 100+ online retailers, and gives you the entire picture of what makes or breaks a digital shopper’s checkout experience, and the untapped potential in optimising delivery options.
This whitepaper covers:
No more playing catch-up with runaway customers. Dip your fingers into all the facts in “Battling Basket Abandonment: Mastering Delivery Choice and Convenience for Frictionless Shopping”.
If you are having trouble viewing the video, please allow all browser cookies or watch on YouTube
