“What’s Driving Shoppers Away?” Insights from the 2025 Basket Abandonment Report

What’s Driving Shoppers Away? Discover the Hidden Costs of Poor Delivery Experiences in 2025

Basket abandonment is costing UK retailers over £38.3 billion and the number keeps on climbing. Our exclusive infographic, “What’s Driving Shoppers Away?”, reveals shocking new stats from the 2025 Basket Abandonment Report that every eCommerce retailer needs to see.

66% of frequent online shoppers’ abandon purchases every month and poor delivery options are one of the biggest deal-breakers. If you’re not offering flexible, fast and affordable delivery, you’re giving your customers a reason to walk away.

The infographic sheds light on delivery friction points, highlighting how Gen Z, one of the most valuable online shopper groups, is the least tolerant of poor delivery experiences. In fact, 65% abandon baskets monthly due to limited delivery choices.

Key insights include:

Many consumers cite delivery limitations and high costs as top reasons for abandoning their carts
A significant number of retailers lack confidence in managing multi-carrier logistics
Despite widespread use of multiple delivery partners, control over performance remains a challenge for most businesses

With such gaps in capability, it’s no surprise that 35% of retailers admit their basket abandonment strategy needs serious improvement. This infographic breaks it all down and reveals the growing disconnect between what customers want and what retailers deliver.

Scroll down to view the infographic and see how these missed opportunities are affecting eCommerce growth.

If you’re serious about reducing cart abandonment and staying competitive in 2025, this is essential reading.