The future of mCommerce
In 2020, 66.7% of UK shoppers switched to mCommerce, while 17% of online shoppers in the UK have been using their tablets for shopping. In the UK, the value of products purchased via mobile devices in 2020 was around £65 billion.
As mentioned at the start, mCommerce is predicted to surpass the £100 billion mark by 2024 just in the UK. And with mobile device users on the ever increase, this figure doesn’t seem too far from being actualised.
Keeping these numbers in mind, businesses must make a more conscious effort to ensure their website and purchase platforms are mobile-friendly or adapted for mobile devices. Alongside, it’s important to make products available on channels built for mobile, such as social media marketplaces, shopping apps, and other marketplace channels.