Selling on Amazon?
Get Prime-ready for the biggest Amazon sales window of 2026
Peak is coming on Amazon — the biggest sales window of 2026. Are you ready to turbocharge sales with Seller Fulfilled Prime?
GFS can now support Seller Fulfilled Prime (SFP) delivery, giving you added confidence that delivery won’t let you down.
Don’t have your Prime badge yet? Not a problem. From SFP Registration and Trial to supporting Prime delivery day-to-day once you’ve Graduated – this is all part of the GFS service!
GFS can help you get there
From supporting you through registration, onboarding and the SFP trial, to managing delivery and customer support, we can support SFP as part of our multi-carrier management services.
So you can focus on selling more this Peak with added confidence that delivery won’t let you down.
Peak onboarding capacity is limited and available on a first come, first served basis.
Prime opportunity.
Your fulfilment operation.
Seller Fulfilled Prime allows eligible Amazon sellers to shine the Prime badge while continuing to store, pick and pack stock within their own operation.
You retain control of your stock, picking and packing while accessing the potential commercial benefits of Prime.
That matters during Peak.
When demand is at its highest, SFP can give you another way to put Prime behind eligible products and maximise your Amazon sales opportunity.
Amazon’s own SFP seller stories demonstrate the potential. UK seller No1Brands4You says its sales had nearly doubled since joining the programme.
All part of the GFS service!
From SFP Registration and Trial to supporting Prime delivery day-to-day once you’ve Graduated.
1. Support through SFP registration, onboarding and trial
Getting started with Seller Fulfilled Prime means demonstrating that your operation can meet Amazon’s required service standards.
GFS can help guide you through the registration, onboarding and trial process, supporting you with the delivery requirements and helping establish the right carrier setup.
Rather than navigating the process alone, you have GFS expertise supporting you through the process.
The goal: get your operation SFP-ready in time to make the most of Peak.
2. Pro-active support once you’re live
Getting the Prime badge is one thing. Keeping it means consistently meeting Amazon’s required KPIs and service levels.
SFP requirements include at least:
- 99% on-time shipment
- 98% Buy Shipping usage
- No more than 0.5% cancellation rate
During Peak, when volumes and operational pressure increase, maintaining those standards becomes even more important.
GFS can support the delivery element day to day and pro-actively respond to potential issues before they put parcel delivery under pressure.
That means greater peace of mind around delivery, so you and your team can stay focused on selling.
Why manage Seller Fulfilled Prime through GFS?
- Unlock more Prime sales opportunity
Put the Prime proposition behind more eligible products while retaining control of your own inventory and fulfilment.
Support through registration, onboarding and trial
Get practical support navigating the SFP process and establishing the delivery setup required to get started.
- Reduce delivery risk
Build greater resilience into the delivery operation behind SFP and reduce the risk of delivery impacting your Prime proposition.
- Multi-carrier choice
Access approved SFP carrier services through GFS as part of a broader multi-carrier delivery strategy for on-Amazon and off-Amazon volume.
- One connected delivery operation
Use GFS Enterprise Carrier Management for labelling, tracking and reporting across your carrier services.
- Pro-active human support
GFS Account Management and Customer Care teams provide pro-active operational support, helping identify and respond to potential delivery issues before they impact performance.
Two established SFP delivery options through GFS
Amazon Shipping through GFS
Access Amazon Shipping’s delivery network through GFS for a service built around the speed, visibility and reliability expected from Prime.
Amazon Shipping provides fully tracked Next-Day and Two-Day delivery within applicable coverage areas, with pickup and delivery available seven days a week.
Through GFS, Amazon Shipping gives you access to:
- Fully tracked Next-Day and Two-Day delivery
- Seven-day pickup and delivery
- Photo, geolocation and proof of delivery
- Five delivery attempts
- Four-hour delivery ETA
- SMS and email customer notifications
This gives you access to Amazon Shipping through GFS, backed by Amazon’s established delivery network and designed to provide the visibility, delivery experience and flexibility required to support growing eCommerce businesses.
Evri through GFS
Access Evri’s Prime-accredited delivery service through GFS, with a network built to handle significant and growing Prime volumes.
Today, Evri works with several Amazon sellers, with its Prime service designed to support demanding periods such as Peak.
Through GFS, you can access Evri’s SFP service with:
Fully tracked delivery
Six-day delivery
Three delivery attempts
Two-hour delivery ETA
Photo, geolocation and proof of delivery
Late cut-off capabilities
This gives you an established Prime delivery option through GFS, backed by Evri’s experience of handling significant and growing SFP volumes.
Don’t leave your Prime opportunity until Peak arrives
Peak is coming on Amazon — the biggest sales window of 2026. But getting SFP-ready takes planning.
From SFP registration and trial to establishing the right delivery setup and pro-actively supporting Prime delivery day to day once you’ve graduated, it’s all part of the GFS service!
So you can focus on selling more this Peak with added confidence that delivery won’t let you down.
1,000+ carrier services | 220+ destinations | 30m+ parcels managed annually
With Peak fast approaching, there’s a limited window to act.
Register your interest by 18th September 2026.
