How to Incentivise Online Purchases with Delivery

woman online shopping

Many shoppers choose to buy online for the ease and convenience that the service brings to their busy lives. Therefore, it is no surprise the eCommerce industry will experience an annual growth rate of 5.16%.

With increased online purchases, comes an increase in online competition between eCommerce businesses. So, what are some specific ways to create customer purchase incentives through your delivery service?

man online shopping

1. Premier Delivery

‘Premier Delivery’ normally covers free next-day delivery for a set price to cover a certain period of time. Online retailers such as ASOS, I Saw It First, and Pretty Little Thing all offer this type of delivery subscription for under £10, and it covers the entire year. Although, sometimes it may be referred to in different ways, for example PLT market their service as ‘Royalty Delivery’. For just a small price, your customers can receive unlimited free next-day delivery, encouraging many frequent purchases throughout the year.

woman receiving a parcel

2. Free Delivery

Free shipping is a big driver for why consumers love to shop online, with 85% of consumers even stating they prefer free shipping over a fast-shipping service.

While free delivery isn’t always feasible for all businesses, there are many ways that your eCommerce business can offer free delivery promotions to customers without denting the bottom line:

  • Free shipping on orders over a certain purchase amount – boosts revenue.
  • Free shipping for first-time shoppers – encourages new visitors to make a purchase.
  • Free shipping offers for limited time – creates a sense of urgency to complete a purchase.
  • Free shipping when purchasing a certain number of products – increases the items per order.
man in warehouse collecting parcels

3. Delivery Service Options

Your business’ delivery options can make or break a customer’s purchase decision. One study reported that 97% of consumers abandoned their cart due to delivery inconvenience. By offering a variety of delivery service options you can build confidence between customers and your brand, as your business is providing a service that fits their needs.

Types of delivery services your eCommerce business can offer:

  • Click and Collect
  • Next day delivery
  • Parcel lockers
  • Weekend delivery

As a GFS customer, you have access to a one-stop shop for eCommerce delivery options at checkout. Talk to your account manager to incentivise delivery for your customers with the power of choice!

Talk to Your Account Manager 

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