Fast facts:

eCommerce in the USA and Canada

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As of 2025, the United States remains the world’s second-largest eCommerce market, following China. In 2024, U.S. eCommerce sales reached approximately $1.192tn, marking a 7.5% increase over 2023 and more than double the 2019 figures.

Canada holds the position as the ninth-largest eCommerce market globally. In 2024, the Canadian eCommerce market was valued at approximately $38.19bn and expected to reach $42.33bn by 2025.

While the U.S. eCommerce market is more mature, its continued growth indicates substantial opportunities for businesses. Similarly, Canada’s expanding market presents potential for companies looking to establish or increase their online presence in the region.

mordorintelligence.com, researchandmarkets.com, grandviewresearch.com, digitalcommerce360.com

US eCommerce Growth:

US eCommerce growth

7.5%

Retail eCommerce Sales:

$1.19 trillion

eCommerce share in Total Retail Sales:

16.1%

Canada eCommerce Growth:

Canada eCommerce growth:

8%

Retail eCommerce sales:

$65.5 billion in 2022

eCommerce share in Total Retail Sales:

11.5%

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Sources: bis.gov, datareportal.com, census.gov

US Demographics

Population 346.85 million

Employment rate:

60%

Internet users:

331.1m

Median Household income:

$80.610 USD

Sources: bis.gov, datareportal.com, census.gov

Canada Demographics

Population 40.04 million

Employment rate:

60.8%

Internet users:

36.74m

Median Household income:

$70,500

Sources: statcan.gc.ca, datareportal.com

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Top Shopping Categories in USA and Canada

Fashion

Electronics

Toys, Hobby, DIY

Furniture

Beauty, Health, Personal

Books, Movies, Games

Food & Beverages

Pet Products

Statista.com

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Top Online Marketplaces:

Useful tips:

  • With 75% of U.S. households owning smart speakers in 2025, voice commerce has become a significant channel for online shopping. (bigcommerce.com)
  • In Canada, mobile shopping accounts for 40% of online transactions in 2025, driven by the widespread use of smartphones and user-friendly mobile apps (speedcommerce.com)

GFS International Transit Times

GFS eCommerce Economy
(Tracked or Untracked)
USA: 5-9 days
Canada: 4-11 days

GFS eCommerce Plus
USA: 4-8 days
Canada: 3-9 days

GFS eCommerce Express
USA: 1-3 days
Canada: 1-2 days

*Fastest transit time is GFS International Express Service, longest transit time is GFS International Economy.

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