Fast facts:

eCommerce in France

Revenue and Growth

France is the 9th largest eCommerce market globally, with a projected revenue of USD 75.8 billion by the end of 2024. The market is expected to grow at a compound annual growth rate (CAGR) of 4.6% from 2024 to 2028, reaching USD 90.8 billion by 2028 

Key Segments

(% of total revenue)

Hobby & Leisure: 23%

Grocery: 20%

Fashion: 16%

Electronics: 13%

DIY: 12%

Care Products: 9%

Furniture & Homeware: 7%

https://ecommercedb.com/markets/fr/all
https://ecommercedb.com/insights/european-ecommerce-market-worth-us-1-1-trillion-by-2026/3982

Popular Payment Methods

Visa and Mastercard:

Each used by 96% of online stores

PayPal:

79%

Bank Transfers:

51%

Visa and Mastercard:

Each used by 96% of online stores

PayPal:

79%

Bank Transfers:

51%

https://ecommercedb.com/insights/european-ecommerce-market-worth-us-1-1-trillion-by-2026/3982

Top Online Marketplaces:

temu

https://www.similarweb.com/top-websites/france/

Market Dynamics

Consumer Trends: Increasing personalisation and relevance in customer experiences, with a focus on leveraging AI to analyse buying habits and preferences 

Competition: High competition with numerous local and global players expanding their presence in the French market 

https://www.mordorintelligence.com/industry-reports/france-ecommerce-market

Top Carriers

https://www.similarweb.com/top-websites/france

Top Carriers

https://www.similarweb.com/top-websites/france

Consumer Delivery Preferences

  • Almost eight in ten French e-buyers chose home delivery as their preferred eCommerce delivery method 

  • However, 26% opt for Click & Collect

  • Additionally, parcel lockers are also quite popular, used by 71% French eShoppers.

While home delivery is the preferred choice, the use of pick-up points and lockers has been increasing due to their convenience and flexibility.

https://ecommercedb.com/insights/european-ecommerce-market-worth-us-1-1-trillion-by-2026/3982
https://www.statista.com/statistics/383007/leading-e-commerce-delivery-methods-used-in-france/

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