Social commerce delivery
Social commerce is the use of social media platforms, such as Facebook and Instagram, to buy and sell products. This trend has been on the rise in recent years, with around 82% of survey respondents stating that they have used social media to make a purchase , which is having a major impact on the shipping industry.
One of the key ways that social commerce is impacting the shipping industry is by driving an increase in the demand for eCommerce delivery services. As more and more people use social media to discover and purchase products, shipping companies are seeing a corresponding rise in the volume of packages that need to be delivered. This has put pressure on companies to find ways to deliver packages quickly and efficiently, often through the use of innovative technologies such as drones and autonomous vehicles.
Another way that social commerce is impacting the shipping industry is by changing the way that companies interact with their customers. With the rise of social media shopping, 70% of online retailers are working to improve their communication and tracking information to provide a better customer experience, as many customers now expect to be able to easily connect with companies and track the progress of their orders in real time . This has led to an increased focus on customer service within the shipping industry, as companies strive to provide a seamless and convenient experience for their customers.
Overall, the rise of social commerce is having a major impact on the shipping industry. As this trend continues to grow, it is likely that we will see even more changes and developments within the industry in 2023 as companies adapt to the changing landscape.