The rise of Click and Collect over delivery to the door has risen in popularity over the recent years and it isn’t showing any signs of stopping. Recent research predicts that by 2025, it will account for 11% of all UK online retail sales [1].
Here are 5 reasons why Click and Collect has become a popular option for customers:
1. Convenience
One of the main reasons for this shift is the convenience factor. With Click and Collect, customers can place their orders online and then pick them up at a nearby location, often at a shop or designated pickup point. This eliminates the need for customers to wait at home for their deliveries, and also allows them to pick up their orders at a time that is convenient for them.
2. Faster delivery times
Click and Collect often offers quicker delivery times than traditional home delivery. As orders are picked up from a nearby location, customers can receive their orders faster than if they had to wait for them to be delivered to their doorstep.
3. Cost-efficient
Another important factor that has contributed to the rise of Click and Collect over delivery to the door is the cost savings. It is often cheaper than traditional home delivery as it eliminates the need for last mile delivery costs. This can be a significant savings for both customers and retailers, making it an attractive option for both parties.
4. Incentives
Additionally, retailers can also offer a host of incentives such as discounts or reward points for customers who choose to pick up their orders from parcel lockers or parcel shops. This further encourages customers to opt for Click and Collect over home delivery.
5. Many locations
Many retailers have been quick to adopt this trend and are now offering Click and Collect options at many locations. This has made it even more convenient for customers to take advantage of this service, as they can pick up their orders at a location close to them.
In conclusion, the rise of Click and Collect has revolutionised the way consumers shop, offering convenient, cost-effective delivery options that make their shopping experience more enjoyable. This trend has led to a significant increase in the number of retailers offering click and collect services, which will continue growing in the coming years. As a result, retailers who have not yet adopted Click and Collect should consider doing so in order to stay competitive and meet customer expectations.
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Introducing Click & Collect services to your customers can bring faster turnaround for your business, while offering flexible and environmentally sustainable delivery options.
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